Essays about: "projected media image"

Showing result 1 - 5 of 9 essays containing the words projected media image.

  1. 1. FRAMING FRANCE IN SWEDISH MEDIA - A quantitative content analysis of France’s nation image as a cooperation partner in Swedish newspapers over the course of Brexit

    University essay from Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Author : Sally Andersson; [2022-02-24]
    Keywords : Nation image; projected media image; Cooperation; Framing theory; France; Sweden; Swedish media; Swedish newspapers;

    Abstract : Aim: To investigate how the Swedish media contributes to France’s country image as a cooperation partner for Sweden and how this might have changed during the progress of Brexit. Theory: Framing theory Method: Quantitative content analysis Material: 437 articles sampled from Dagens Nyheter, Svenska Dagbladet, Aftonbladet, and Expressen Result: The image of France as a cooperation partner demonstrated an increase in positive frames and decrease in negative frames in the portrayal of the Franco-Swedish relationship during the progress of Brexit. READ MORE

  2. 2. Projected experiences of a Hallmark Sport Event on social media and its contributions to Destination Image : Case study of visitors’ projections on Instagram while attending Svenska Skidspelen 2022 in Falun, Sweden

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Kristina Hansson; [2022]
    Keywords : Sport tourism; hallmark sport event; destination branding; destination image formation; social media;

    Abstract : Sport events are known to be strategically utilized to ‘sell’ the identity of its host destination. This since projections of and from the sport event can indirectly reflect elements symbolizing the destination, generating an image transfer process. READ MORE

  3. 3. Italy’s destination image in Scandinavia : Analysis of photographs in tourism catalogues and social media platforms

    University essay from Södertörns högskola/Turismvetenskap

    Author : Andrea Pesaresi; [2021]
    Keywords : Destination image; Italy; Sweden; Denmark; Norway; tourism catalogues; social media;

    Abstract : Means of information have drastically changed during the last decades due to the evolution of technology and the development of social media, which have gained crucial relevance in the tourism industry. As a consequence, efficacy of traditional information sources is being challenged. READ MORE

  4. 4. The Postfeminist Paradox – A qualitative case study critically analysing postfeminism through a female student career network

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Hanna Skarin; Fanny Lindén; [2020]
    Keywords : Female network; Student network; Gender Perceptions; Gender Equality; Postfeminism; Gender and Organisation; Business and Economics;

    Abstract : The study analyses postfeminism in an organisational context from a critical feminist perspective by exploring the contemporary perceptions of gender and gender equality in a female student career network. Furthermore, the study aims to investigate how these perceptions are projected and how they relate to organisational values, principles and processes of the organisation. READ MORE

  5. 5. Exploring the Formation and Representationof Destination Images in Travel Vlogs on Social Media

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Anna Liang; [2020]
    Keywords : destination image; travel vlog; information source; UGC; social media; DMO; Social Sciences;

    Abstract : This paper is an exploratory study of how destination images are projected in online travel vlogs. Destination image plays a significant role in influencing tourists’ purchase decision, therefore building and maintaining a desired image is important for destination marketing organizations (DMO). READ MORE