Essays about: "promotion as a tool for effective marketing"
Found 2 essays containing the words promotion as a tool for effective marketing.
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1. Mässor : Trender, utvärdering & uppföljning
University essay from Högskolan i Borås/Institutionen Handels- och IT-högskolanAbstract : Marketing is a process where companies are able to promote their product or service and create a demand for it. One of the instruments to perform a good promotion is an exhibition. Exhibitions go back hundreds of years ago, where they were markets of exchange for home made products. READ MORE
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2. Reaching the Japanese Tourist - A qualitative study investigating Australian Tourism Companies’ promotional efforts on the Japanese market
University essay from Sektionen för ekonomi och teknik (SET)Abstract : The purpose of this study is to investigate promotion within the tourism industry on the Gold Coast, Australia, focusing on tourism companies’ promotional efforts on the Japanese market. The aim is to answer the question ‘How can Australian tourism companies effectively promote themselves on the Japanese market?’ through five specific research objectives: (1) to get a better understanding of tourism- and attraction marketing, (2) to get familiar with the characteristics of the Japanese tourist and their travel patterns, (3) to investigate which factors in regards to culture, are influencing the tourism companies’ promotion in Japan, (4) to identify critical success factors for successful promotion of Australian tourism companies on the Japanese market, and (5) to identify similarities and differences between small and large companies when it comes to tourism promotion on the Japanese market. READ MORE
