Essays about: "promotion campaign"

Showing result 1 - 5 of 21 essays containing the words promotion campaign.

  1. 1. Be Proud of Your Menstruation! A case study of commodity feminist discourse in mainland China.

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Yiyun Zhu; [2022]
    Keywords : Menstruation; Femvertising; Regional adaption; Orientalism; Critical Discourse Analysis CDA ; Social Sciences;

    Abstract : Adopting a critical discourse analysis approach, this study presents a case study around the “Menstruation should not be hidden” campaign launched by the Swedish brand, Libresse, in the Chinese market. With the aim to explore how does the brand strategically use female empowering discourse to construct new meanings of menstruation for a regional market, and the socio-cultural factors involved. READ MORE

  3. 2. A COMPARATIVE STUDY ON HOW THE WORLD WILDLIFE FUND ADAPTED ITS 2014 ENVIRONMENTAL COMMUNICATION CAMPAIGN EARTH HOUR IN SWEDEN AND TURKEY

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Melisa Bergström; [2021]
    Keywords : Climate change; Earth Hour; Environment Communication; Narrative Framing; Symbolic Action; Environmental Advocacy Campaigns; Klimatförändringar; Earth Hour; Miljö Kommunikationskampanj;

    Abstract : Klimatförändringar är ett allvarligt problem som hotar vår planet och alla dess invånare.Världsnaturfonden (World Wildlife Fund) arbetar för att minimera och förhindra de skrämmandekonsekvenser som vi oundvikligen kommer att möta om vi fortsätter att leva och konsumera som vi gör. READ MORE

  4. 3. Banishing the “Language of Murder, Blood and Revenge”: The EU’s Campaign Against the Death Penalty in Iraq

    University essay from Uppsala universitet/Teologiska institutionen

    Author : Hannah Bludau; [2021]
    Keywords : European Union; Iraq; human rights; death penalty; normative power Europe;

    Abstract : The abolition of the death penalty lies at the core of the EU’s human rights agenda. Iraq, a long-term partner of the EU, has one of the highest execution rates in the world. Despite the plethora of policies, agreements and strategies of the EU in its relations with Iraq, the death penalty remains unbridled and in widespread use. READ MORE

  5. 4. "As close as possible" - Sustainable Tourist Behaviour as Defined by Lifestyle Entrepreneurs : The Case of South-east Iceland

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Alexandra Klaudia Jakubčiaková; [2021]
    Keywords : ;

    Abstract : This thesis project studied how a tourism campaign using the tool of nudging can be created. The objectives of the research were to identify what sustainable practices do the lifestyle entrepreneurs in Iceland conduct, and on the contrary, which activities of tourists they perceive as unsustainable. READ MORE

  6. 5. The greater good initiatives of country branding

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sandra Marín Gunnarsdóttir; Filippa Kjellberg; Iris Einarsdóttir; [2021]
    Keywords : Country branding; Greater good initiative; Rebranding; Brand image; Brand identity; Inspired by Iceland; Kranavatn; The Swedish Number; Essential Costa Rica.; Business and Economics;

    Abstract : Purpose: The purpose of this research paper is to study the promotion of non-profitable products by exploring the greater good initiatives of country branding in terms of brand identity and brand image. Design/methodology/approach: The research paper takes a qualitative approach and combines primary and secondary data. READ MORE