Essays about: "promotion motivation"

Showing result 1 - 5 of 47 essays containing the words promotion motivation.

1. 1. Encouraging Reading on Social Media. Exploring Finnish Bookstagram Community

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Susanna Kokko; [2023-11-21]
   Keywords : social media; Bookstagram; reading; literacy; reading promotion;

   Abstract : In the contemporary digital age, where text-based communication is increasingly significant, literacy skills play a crucial role in effective social participation. However, despite the importance of literacy, a considerable number of people are still illiterate. READ MORE

3. 2. Catching waves for sustainability? Investigating action oriented ESD for young surfers

   University essay from Göteborgs universitet/Institutionen för didaktik och pedagogisk profession

   Author : Daja Malin Salge; [2023-10-12]
   Keywords : Surfing; Action Competence in Sustainability Education; Pro-Environmental Action; Participatory Action Research;

   Abstract : Aim: As the surf lifestyle and industry are touching environmental, social and economic sustainability issues, this research aims to investigate action oriented ESD in an institution that is offering surfing activities, to explore and improve educational pathways that contribute to the promotion of sustainable action among surfers. Theory: For reaching this aim, theoretical approaches regarding pro-environmental actions are considered, and thus the corresponding educational framework of Action Competence is embedded as a central theoretical component, to plan, implement and evaluate an ESD program. READ MORE

4. 3. Workplace Coaching and Facilitation of Stress-Management and Well-being in Slovakia

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Linda Rattajova; [2022]
   Keywords : employee well-being; stress management; occupational stress; coaching; coaching in Slovakia;

   Abstract : The research explored when workplace coaching can facilitate stress management and well-being in corporations in Slovakia. It looked at the challenges and opportunities of workplace coaching through individual and organisational perspectives. It was found that masculine and directive leadership style is present in the organisations. READ MORE

5. 4. Tick tock, tick tock : A qualitative study of how millennials impulse buying behavior is influenced by limited-time promotion in Sweden

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Victoria Petersson; Frida Brink; [2022]
   Keywords : Consumer decision making behavior; Impulse buying behavior; Online impulse buying behavior; Limited-time promotion; Millennials; Sweden;

   Abstract : In recent years, the sales promotion techniques provided by marketing strategies has increased and has become an important factor in the fashion industry. In todays society customers have more knowledge and easier access to information online. READ MORE

6. 5. Are our Hedonic Motivation and Emotions Triggered by Influencers’ Monetary Sales Promotions to Impulse Buy Online? : An explanatory study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Bianca Marin; Michelle Bergström; Anneli Memisevic; [2022]
   Keywords : Social Media Influencer; Monetary Sales Promotion; Hedonic Motivation; Pleasure; Arousal; Impulse Buying Online;

   Abstract : Background: Social media influencers provide their followers with different monetary sales promotions to increase purchases by the brands they endorse. Hedonic motivation and emotions initiate each other and are fulfilled through consumers' need to act. As a result, monetary sales promotions will encourage consumers to buy unplanned purchases. READ MORE