Essays about: "promotion strategies of IT business"

Showing result 1 - 5 of 26 essays containing the words promotion strategies of IT business.

1. 1. Fashion shouldn’t cost the Earth: an exploratory study on small businesses driving sufficiency in the Swedish fashion industry

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Olivia Gurås; Agostina Romano; [2022]
   Keywords : CSR; Stakeholder Management; Sustainability; Sufficiency; Sufficient Consumption; Sustainable Fashion;

   Abstract : Date:2022-06-02 Level:Master Thesis in Business Administration, 15cr Institution:School of Business, Society and Engineering, Mälardalen University Authors:Agostina Romano(92/08/23) Olivia Gurås (98/01/21) Title:Fashion shouldn’t cost the Earth: an exploratory study on small businesses driving sufficiency in the Swedish fashion industry Supervisor:Edward Gillmore Research Questions:RQ1: How do small firms management develop and implement strategies to promote sufficient consumption? RQ2: How do small firms implement stakeholder management to minimize the challenges caused by the promotion of sufficient consumption? Purpose:To provide a better understanding of the processes, factors and forces that enable companies to promote sufficient consumption, and how they manage to overcome challenges with internal and external stakeholders that are created by the implementation of sufficient consumption practices Methodology:Being an exploratory qualitative research, this study uses primary data collected through 6 semi-structured interviews with management roles of 4 sustainable companies, as well as secondary data obtained from official data bases, books, and websites. Conclusion:Small businesses in the fashion industry implement different sustainable strategies that promote sufficient consumption among others. READ MORE

3. 2. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Yulia Lindholm; [2022]
   Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

   Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

4. 3. Human-centric Service Co-Innovation in Hospitality: A practice-based view

   University essay from Lunds universitet/Ekonomisk-historiska institutionen

   Author : Philipp Rösch; [2020]
   Keywords : User-based Services Innovation; human-centric innovation; co-innovation practices; hospitality industry; research and development; Business and Economics;

   Abstract : Innovation is an important determinant for economic survival and growth in the hospitality industry. As a highly human-centric industry, service providers and customers as users join forces to co-innovate. READ MORE

5. 4. Promoting sustainable market development : a case study of wooden multi-story buildings

   University essay from SLU/Dept. of Forest Economics

   Author : Gustaf Braunstein; [2020]
   Keywords : innovation; market development; regional innovation systems RIS ; small and medium-sized enterprises SME ; sustainable development; wooden multi-story construction WMC ; flervåningshusbyggande i trä; hållbar utveckling; marknadsutveckling; regionala innovationssystem; små- och medelstora företag;

   Abstract : Our planet and societies are about to radically change in becoming increasingly dynamic and complex. Particular drivers for change can be identified as massive environmental and social challenges, such as climate changes, poverty and financial crises. READ MORE

6. 5. Marketing Strategy for Software as a Service Companies within the Logistics Vertical Software Niche : A multiple case study

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Ardy Daniel Kusnadi; Fredrik Einarsson; [2020]
   Keywords : Marketing strategy; SaaS; Vertical Software; Cloud Computing;

   Abstract : BackgroundUtilizing the Software as a Service (SaaS) business model is a distinct trend for marketing softwarevia the Internet. It allows software suppliers to expand their market globally and to extend theiroffering to customers by simplifying their software procurements and ownerships. READ MORE