Essays about: "promotion strategy"

Showing result 1 - 5 of 113 essays containing the words promotion strategy.

1. 1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
   Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

   Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

3. 2. Exploring the Implementation of the Circular Economy in the Netherlands

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Timothy Christopher Henk van Kassel; Kudzaishe Manakiro Joseph Rukobo; [2023]
   Keywords : Circular Economy; The Netherlands; Strategy Adoption; Strategy Promotion; External Factors;

   Abstract : The aim of this research is to explore the state of circular economy adoption and promotion in the Netherlands from the viewpoint of professionals in the field. This research is particularly relevant because the concept of a circular economy is booming all throughout the world, and the Netherlands represents one of the front runners in the application of related strategies. READ MORE

4. 3. Unveiling the Influence of Organizational Culture on Innovation in Family Businesses : Lessons from Sweden and Italy

   University essay from Umeå universitet/Företagsekonomi

   Author : Emma Liedholm; Alice Röström; [2023]
   Keywords : Family Business; Organizational Culture; Innovation;

   Abstract : Family businesses are a significant part of the global economy, contributing to employment and GDP growth. However, they face challenges in a dynamic and competitive landscape, requiring a shift in traditional approaches and a focus on innovation. READ MORE

5. 4. The Diplomacy of Trade: An Empirical Investigation of State Visits as a Tool for Export Promotion and the Specific Role of the Head of State

   University essay from Lunds universitet/Nationalekonomiska institutionen

   Author : Ebba Lundqvist; Clara Wieslander; [2023]
   Keywords : State Visits; Export Promotion; Head of State; Monarchy; Republic; Difference-in-Differences; Business and Economics;

   Abstract : This paper evaluates the impact of state visits on export flows and the specific role of the head of state based on the five Nordic countries: Denmark, Finland, Iceland, Norway, and Sweden. We construct a complete and comprehensive dataset containing all outgoing state visits from the Nordic countries between 1973 and 2022. READ MORE

6. 5. Export-Led Development in China: Examining the Role of Exports in Driving Economic Growth

   University essay from Lunds universitet/Ekonomisk-historiska institutionen

   Author : Wendla Hamberg; [2023]
   Keywords : Industrialization; import substitution; export promotion; export-led growth theory; industrialization approaches; GDP growth; exports; foreign direct investment; gross fixed capital formation; population growth; imports; causality; statistical significance; Business and Economics;

   Abstract : This research examines the relationship between Exports and GDP Growth as China transitioned from Import Substitution (IS) to Export Promotion (EP) as their strategy to industrialize. China has experienced remarkable economic growth over the years, becoming one of the world’s largest economies. READ MORE