Essays about: "promotional awareness"

Showing result 1 - 5 of 17 essays containing the words promotional awareness.

  1. 1. Role of Social Media Presence for Thriving in and Improvement of Brand Awareness in the Fashion Industry of Sweden

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Bilal Mehdi; Adnan Kalim; [2023]
    Keywords : social media; Brand Awareness; Demographics; Fashion Industry; Sweden;

    Abstract : Purpose: The purpose of this study was to examine the role of social media presence in thriving in and increasing brand awareness in the fashion retail industry of Sweden. The study investigates how social media usage affects brand awareness in the fashion industry of Sweden. READ MORE

  3. 2. GHG impact of cloud IT solutions from Scania's commercial autonomous vehicles in use phase: Assessment, challenges, and possible recommendations to reduce GHG impact

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Cong Huifen; [2022]
    Keywords : Sustainable Development; Green IT; cloud service solution; cloud GHG emissions; cloud GHG assessment; Sustainable Software Development;

    Abstract : Sustainability study in the ever-growing Information technology (IT) sector is an emerging interdisciplinary research field. As one essential element in this sector, the development and implementation of cloud-based autonomous vehicles have the great potential to bring convenience to society and are defined as the climate change mitigation strategy. READ MORE

  4. 3. Sustainable Fast Fashion: Paradox or Possibility? From Consumer Insight to Sustainable Marketing

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Aurora Fagerhus; Sophia Hallqvist; [2020]
    Keywords : Conscious consumers; fast fashion; marketing mix; sustainability; sustainability labels; Business and Economics;

    Abstract : Awareness of sustainability-related issues within the fashion industry has increased. Fast fashion is specifically criticized for its negative impacts on the environment and society. Due to this, several fast fashion companies are trying to position themselves as more sustainable. READ MORE

  5. 4. Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Khalida Akter; [2020]
    Keywords : Green marketing; consumer trust; green trust; Eco-branding; Green marketing strategy and consumer purchase intention;

    Abstract : Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how consumer trust, eco-branding and green marketing strategy influence consumer purchase intention towards ecological products. READ MORE

  6. 5. DMOs Strategies to Attract Tourists to Nature-Based Destinations in Norrbotten County : A qualitative study on DMOs usage of marketing strategies to endorse destinations concerned by nature-based tourism

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Moa Lundgren; [2020]
    Keywords : nature-based tourism; marketing strategies; segmentation; destination marketing organizations DMOs ; promotional plan;

    Abstract : The tourism industry is one of the most thriving industries in the world and nature-based tourism is one of the most expanding sectors in the European tourism industry. However, destinations today have global substitutes which means a destination can easily be exchanged for another destination. READ MORE