Essays about: "promotional discourse"

Showing result 1 - 5 of 14 essays containing the words promotional discourse.

1. 1. Master Maritime Legal Education Promotional Material : A Critical Discourse Analysis of two Universities established by the International Maritime Organization

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Ana Maria Sanchis Simoza; [2023]
   Keywords : Critical Discourse Analysis CDA ; Fairclough s CDA framework; UN Sustainable Development Goals SDGs ; promotional material analysis;

   Abstract : .... READ MORE

3. 2. Be Proud of Your Menstruation! A case study of commodity feminist discourse in mainland China.

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Yiyun Zhu; [2022]
   Keywords : Menstruation; Femvertising; Regional adaption; Orientalism; Critical Discourse Analysis CDA ; Social Sciences;

   Abstract : Adopting a critical discourse analysis approach, this study presents a case study around the “Menstruation should not be hidden” campaign launched by the Swedish brand, Libresse, in the Chinese market. With the aim to explore how does the brand strategically use female empowering discourse to construct new meanings of menstruation for a regional market, and the socio-cultural factors involved. READ MORE

4. 3. Goals, Goals, Goals! A critical discourse analysis of female empowerment in Bianca Ingrosso's YouTube vlogs

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Vera Mohlin; [2021]
   Keywords : female empowerment; postfeminism; influencers; femvertising; media visibility; youtube;

   Abstract : This qualitative study investigates the incorporation of female empowerment discourses in Swedish lifestyle influencer Bianca Ingrosso’s YouTube vlogs. The aim of the study is to gain a better understanding of what it means to be a feminist in the current Swedish media moment, where the influencer industry is a commonly found subject for debates concerning the tensions between feminism and postfeminism. READ MORE

5. 4. “Like in Europe”: Promotional Discourses of the Stipend Reduction and Justification of the Neoliberal Transformations in Ukraine

   University essay from Lunds universitet/Graduate School; Lunds universitet/Master of Science in Social Studies of Gender

   Author : Daria Popova; [2019]
   Keywords : Neoliberalism; post-Soviet Ukraine; post-Maidan politics; nationalism; neoliberal state.; Social Sciences;

   Abstract : This research explores the promotional discourses the neoliberal experts and politicians use to legitimise the stipend shortages to the students, whose interests this policy contradicts. The thesis argues that the proponents of the reform established the dialogue with the opposition in order to avoid the large-scale protests against the policy. READ MORE

6. 5. Representing Bergslagen for tourism – a post-feminist approach : Androcentric representations of the industrial heritage in central Sweden

   University essay from Högskolan Dalarna/Turismvetenskap

   Author : Minéa Funk; [2018]
   Keywords : Androcentricism; Bergslagen; Industrial heritage tourism; Post-feminist theory; Representations.;

   Abstract : Marketing material used in promotion of industrial heritage sites for tourism creates representations of said cultural heritage. In order to increase the touristic value of the historical industrial sites marketers can create or make a place attractive through careful selection of images and texts. READ MORE