Essays about: "promotional forms"
Found 5 essays containing the words promotional forms.
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1. Prototyping Tool for Large Scale Interactive Experiences
University essay from Lunds universitet/Institutionen för designvetenskaperAbstract : In the age where entertainment is the driving force behind the functioning of large industries, companies like SONY have figured out a way to market their entertainment content including movies, music, and games using large-scale interactive marketing and promotional content. Building and testing such content before it is released on large and complex devices is a continuously challenging task and there have been efforts both in academia and industry made to ameliorate this content production workflow. READ MORE
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2. Celebrity Endorsement - Consumers’ willingness to pay for celebrity endorsed products
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : Celebrity endorsement has become a widely studied and applied concept by the marketers and managers in modern business organizations. With the progressive marketing and business methods, new promotional tools have also been introduced to provide a competitive edge to the organizations. This paper deals with the research question i.e. READ MORE
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3. “You are what you eat” : modernity and the construction of self-identity in healthy eating discourses in a case of digital media
University essay from Institutionen för medicin och hälsa; HälsouniversitetetAbstract : The present study aims at the discussion of the contemporary forms of construction of selfidentity through the perspective prompted by the transformations ocurring in the health field. The increasing influence of the health promotional discourses in the media is reflected in the personal sphere, through the popularization of the “healthy lifestyles”. READ MORE
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4. The effects of price promotions on building a customer base within the Ghanaian mobile Telecommunication industry; the case of Vodafone Ghana
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : The recent advances in telecommunication have led to increase in the number of subscriptions to mobile telecommunication networks in Ghana. In today’s competitive telecom market place several marketing communication tools are used by telecom operators in Ghana to retain existing customers and also add on to their customer base. READ MORE
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5. The Levity of Homogenisation of Taste - A Critical Inquiry into the Standardisation Construct
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : For decades, Theodore Levitt's notion of the homogenisation of consumer taste, as a consequence of globalisation, has been used in the marketing literature to legitimise standardisation as global strategy. Levitt's notion of homogenisation of taste refers to a worldwide desire for modern, low priced, world-standard and dependable products from the modern, and primarily western, world. READ MORE
