Essays about: "promotional gifts"

Found 2 essays containing the words promotional gifts.

1. 1. To Gift or not to Gift? : Reciprocity at a Durable Goods Retailer

   University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Author : Cecilia Rånman; Axel Bendes; [2018]
   Keywords : Durable goods retailer; reciprocity; gratitude; obligation; customer satisfaction; impulsive buying; spending; gift giving; sales promotion; field experiment; consumer behavior.;

   Abstract : Due to intense competition, retail stores are today forced to come up with exciting new sales promotional ideas to remain a relevant choice for customers. Gift giving is a sales promotional tool which has previously demonstrated to increase customer satisfaction and spending - an ideal situation for any retailer. READ MORE

3. 2. Promotional Products : A quantitative study about which promotional product are thebest to be used in general and specific industries

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Philip Andersson; Kristiana Malinova; [2012]
   Keywords : promotional products; promotional items; promotional gifts; product advertising; promotion; promotion methods and swag.;

   Abstract : Title: Promotional Products - A quantitative study about which promotional product are thebest to be used in general and specific industries Authors: Philip Andersson and Kristiana Malinova Supervisor: Jean-Charles Languilaire Examiner: Christine Tidåsen End seminar: 2012-06-04 Level: Bachelor Dissertation in Marketing, 15 Swedish credits, Spring 2012 Key words: promotional products, promotional items, promotional gifts, product advertising,promotion, promotion methods and swag. Question:“Which are the best promotional products to be used by companies in general andin specific industries?” Purpose: The purpose of this study is to describe and analyze the use and the importance ofpromotional products for companies. READ MORE