Essays about: "promotional mix"

Showing result 1 - 5 of 14 essays containing the words promotional mix.

1. 1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
   Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

   Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

3. 2. Sustainable Fast Fashion: Paradox or Possibility? From Consumer Insight to Sustainable Marketing

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Aurora Fagerhus; Sophia Hallqvist; [2020]
   Keywords : Conscious consumers; fast fashion; marketing mix; sustainability; sustainability labels; Business and Economics;

   Abstract : Awareness of sustainability-related issues within the fashion industry has increased. Fast fashion is specifically criticized for its negative impacts on the environment and society. Due to this, several fast fashion companies are trying to position themselves as more sustainable. READ MORE

4. 3. The influence of marketing mix, on the student’s choice of University – Two State Universities in Sweden.

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Martin Sone E Kwang; [2019]
   Keywords : Marketing mix; Choice; Programme; Place People; Promotional mix; and Physical Evidence;

   Abstract : Aim: The aim of the study is to determine if the traditional services marketing mix influence the students, when selecting a university. Methodology: The work adopts a case study approach using qualitative method in the collection of data via the use of structural interviews. READ MORE

5. 4. The Green Marketing Mix and its influence on organic (green) food consumption : A study from the food retailer perspective

   University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

   Author : Gessica Aguirre Plasencia; [2019]
   Keywords : green marketing mix; green product; green price; green place; organic food consumption; green consumers; non-green consumers.;

   Abstract : This thesis seeks to address the topic of how the leading Swedish food retailers applied the 4 Ps of the green marketing mix (product, price, promotion, place) when offering organic food. Firstly, the food retailers segment all the consumers in different categories, but the green consumer is not one of them. READ MORE

6. 5. Effects of cultural differences on non-european entrepreneurs while establishing a start-up company in sweden

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Munira Hossain; [2018]
   Keywords : ;

   Abstract : The aim of this thesis is to illustrate how cultural differences influence start-up companies established by young non-Europeans and how they overcome this. When immigrants want to start a business in a foreign country they have to overcome a number of challenges. READ MORE