Essays about: "promotional thesis"

Showing result 1 - 5 of 60 essays containing the words promotional thesis.

  1. 1. The Impact of Social Media inTourist Identity Creation : A netnographic study of travel posts on Cyprus

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Anna Buter; [2023]
    Keywords : Tourist identity; Visual content; Social media; Netnography;

    Abstract : Two years after the COVID-19 pandemic it appears that the consumer behaviour oftourism is returning to pre-pandemic unsustainable behaviour. Whereas scholarscontinually stress that tourism needs to transform if it is to remain a viable option forfuture generations. READ MORE

  2. 2. Green brands & Greenwashing: A narrative journey towards legitimacy

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Camille Pujol; [2022]
    Keywords : strategic communication; environmental sustainability; green brand; legitimacy; narrative; greenwashing; Social Sciences;

    Abstract : The aim of this thesis is to develop knowledge and identify legitimacy attempts for green brands to construct themselves in order to circumvent greenwashing challenges. The researcher studied the promotional content of Patagonia and the Slovenia destination brand (I Feel Slovenia) based on a pragmatic and moral legitimacy framework, supported by narrative analysis. READ MORE

  3. 3. They Framed Me! Promotional Framing in a Digital Environment

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Maximos Tzovaras; Filip Töveberg; [2022]
    Keywords : E-commerce; Price Promotion; Framing; Discount Depth;

    Abstract : Following the COVID-19 pandemic there has been an undeniable boom in the e-commerce industry, now accounting for nearly one fifth of all retail sales worldwide, which has accelerated the shift from physical retail to online retail by up to five years. This has forced previously physical retailers to enter the extremely competitive e-commerce environment, where consumer attention is dwindling and ever more difficult to grab, price comparison only the touch of a button away, and the overall pace is much faster. READ MORE

  4. 4. Data centers : The influence of big tech on urban planning in Sweden

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Julie Maas; [2022]
    Keywords : data centers; digital infrastructure; the cloud; electricity; big tech; Sweden; Staffanstorp;

    Abstract : This thesis aimed to describe what (planning for) data centers reveal about the power relations between big tech companies and Sweden’s municipalities and national government. Data centers owned by large IT companies serve global interests but are dependent on and have an impact on local infrastructures, as demonstrated by for instance the large amount of energy they require. READ MORE

  5. 5. Packaging and E-Commerce: An exploration of needs and potential innovations

    University essay from Lunds universitet/Förpackningslogistik

    Author : Maria Fransisca Njoman; [2021]
    Keywords : E-commerce; packaging; logistics; supply chain; sustainability; Technology and Engineering;

    Abstract : Utfärdande :De olika egenskaperna i distributionskedjan mellan fysiska affärer och E-handel har skapat ett potentiellt behov för en ny sorts paketering inom E-handel. Syfte : Syftet med studien är förstå varför det finns ett ökat behov av olika förpackningsalternativ på marknaden utifrån konsument, producent och online handelens perspektiv. READ MORE