Essays about: "propensity to buy"

Showing result 1 - 5 of 8 essays containing the words propensity to buy.

  1. 1. Buy Now, Pay Later: Assessing the Financial and Behavioral Implications for Gen-Z Consumers in the USA

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Feseha Gebeyehu; Avraam Mavridis; [2023]
    Keywords : BNPL; Gen-Z; Impulsive spending; Overconsumption; Debt; Credit; Financial Wellbeing;

    Abstract : Background: The payment methods available to consumers for online purchases have evolved over time, with options ranging from debit and credit cards to e-wallets like PayPal and Apple Pay. Among these methods, Buy Now Pay Later (BNPL) has emerged as a significant payment method alternative. READ MORE

  3. 2. The influence of macroenvironmental factors on online shopping and the use of BNPL

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Maria Hardin; Moira Twengström; [2022]
    Keywords : ‘Buy now; pay later’; consumer credit; online shopping; e-commerce; culture; ‘Buy now; pay later’; konsumentkredit; näthandel; e-handel; kultur;

    Abstract : In the early days of e-commerce, countries took to the phenomenon at very different speeds. Researchers proved the most important factors for this to be propensity for trust and the perceived risk of online purchases. READ MORE

  4. 3. Circular Business Models in the Dairy Industry - Analyzing a consumer's propensity to buy a firm's product depending on the level of circularity of its business model

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tim Becker; Mathieu Logeais; [2020]
    Keywords : circular economy; business model; business strategies; dairy industry; consumers; Business and Economics;

    Abstract : Following a brief introduction on the history of Corporate Social Responsibility (CSR) and the concept of the Circular Economy (CE), the impact of the dairy industry on the environment is introduced. This study then focuses on the gaps in research and the problem of implementing CE practices in the dairy industry. READ MORE

  5. 4. Binary classification for predicting propensity to buy flight tickets. : A study on whether binary classification can be used to predict Scandinavian Airlines customers’ propensity to buy a flight ticket within the next seven days.

    University essay from Umeå universitet/Institutionen för matematik och matematisk statistik

    Author : Martin Andersson; Marcus Mazouch; [2019]
    Keywords : statistics; classification; machine learning; logistic regression; support vector machine; rbf; significance; prediction; propensity to buy; flight; tickets; ai; artificiell intelligens; walds test; sas; scandinavian airlines; statistik; klassificering; maskininlärning; logistic regression; support vector machine; rbf; signifikans; walds test; prediktion; benägenhet att köpa; flight; biljett; flyg; ai; artificial intelligence; sas; scandinavian airlines;

    Abstract : A customers propensity to buy a certain product is a widely researched field and is applied in multiple industries. In this thesis it is showed that using binary classification on data from Scandinavian Airlines can predict their customers propensity to book a flight within the next coming seven days. READ MORE

  6. 5. Data-Driven Marketing: Purchase Behavioral Targeting in Travel Industry based on Propensity Model

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Lujiao Tan; [2017]
    Keywords : Data-driven Marketing; Propensity Model; Behavioral Targeting; Big Data; Travel Industry; Tourism Marketing;

    Abstract : By means of data-driven marketing as well as big data technology, this paper presents the investigation of a case study from travel industry implemented by a combination of propensity model and a business model “2W1H”. The business model “2W1H” represents the purchasing behavior “What to buy”, “When to buy”, and “How to buy”. READ MORE