Essays about: "propensity to trust"

Showing result 1 - 5 of 16 essays containing the words propensity to trust.

  1. 1. AI marketing & brand relationships: A qualitative study about consumer-brand relationships, personalized marketing and the personalization-privacy paradox

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julia Walde; Johanna Blom; [2022]
    Keywords : consumer-brand relationships; brand trust; brand loyalty; personalized AI marketing; personalization-privacy paradox; Business and Economics;

    Abstract : Thesis purpose: to explore what influence consumer-brand relationships may have on consumers’ perceptions of personalized marketing and the personalization-privacy paradox. Methodology: to understand each of the respondents' different perceptions of the thesis’ purpose and research question, a relativist and social constructionist approach were applied. READ MORE

  3. 2. The influence of macroenvironmental factors on online shopping and the use of BNPL

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Maria Hardin; Moira Twengström; [2022]
    Keywords : ‘Buy now; pay later’; consumer credit; online shopping; e-commerce; culture; ‘Buy now; pay later’; konsumentkredit; näthandel; e-handel; kultur;

    Abstract : In the early days of e-commerce, countries took to the phenomenon at very different speeds. Researchers proved the most important factors for this to be propensity for trust and the perceived risk of online purchases. READ MORE

  4. 3. Protracted refugee humanitarian response as a context in the discourse on Localization: The case study of refugee protection in Uganda

    University essay from Uppsala universitet/Teologiska institutionen

    Author : Geoffey Cloney Olwa; [2022]
    Keywords : Localization; discourse on localization; Protracted refugee response; Humanitarian response; critical localism;

    Abstract : Around 2015, the humanitarian aid sector set out the localization agenda in motion. Embedded within The Grand Bargain, the localization agenda elevated the propensity for systems change within the humanitarian sector and calls for a greater inclusion of local actors have featured for some time in debates on how to make humanitarian action more efficient and address unequal power relations within the humanitarian system. READ MORE

  5. 4. Green Bonds Issuance Benefits : Evidence from the Real Estate Sector

    University essay from KTH/Fastighetsföretagande och finansiella system

    Author : Hsu-Chi Weng; [2022]
    Keywords : Real Estate; Green Bonds; Green Bonds Premium; Sustainable Finance; Fastigheter; Gröna obligationer; Gröna obligationer premie; Hållbar finans;

    Abstract : In response to The Paris Agreement, all aspects of society are committing to transit to a low-carbon future. The real estate industry, which is responsible for a large portion of greenhouse gas emissions, plays a pivotal role in achieving this temperature goal. READ MORE

  6. 5. Brand Management and Artificial Intelligence - A World of Man Plus Machine - A qualitative study exploring how Artificial Intelligence can contribute to Brand Management in the B2C sector

    University essay from Göteborgs universitet/Graduate School

    Author : Carolina Agersborg; Isabella Månsson; Emelie Roth; [2020-06-23]
    Keywords : Brand Management; B2C Brands; Artificial Intelligence; AI Applications;

    Abstract : The fast transforming world of technology has made the environment for Brand Management increasingly complex. To survive, brands need to raise the stakes, develop sharper strategies, provide holistic experiences, and gain a better understanding of their customers. READ MORE