Essays about: "prosumption"

Showing result 1 - 5 of 15 essays containing the word prosumption.

1. 1. ”Take a Knife and Drain Your Life” : A Netnographic Analysis of Drain Gang’s Fandom, Subcultural Activity and Community Cultivation Online

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Rasmus Schmidt; [2023]
   Keywords : Drain Gang; Drainer; Fandom; Online Fan Community; Subculture; Netnography; Community Cultivation; Prosumption; TikTok.;

   Abstract : The thesis examines the subcultural activities and online fan community of Drainers (fans of the music collective Drain Gang) through TikTok. A netnographic analysis of fans’ engagement and community cultivation through prosumption is done through participation observation. READ MORE

3. 2. “I am the problem, it’s me” : A Netnographic Analysis of ‘Swiftie’ Prosumers on YouTube Shorts

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Írisz Beatrix Ősze; [2023]
   Keywords : Fan Studies; music fandom; online fan communities; Swifties U G; prosumption; interpretivism; Netnography; YouTube Shorts;

   Abstract : The popularity of Taylor Swift has been growing rapidly on social media after the release of her ‘Midnights’ album on 21 October 2022. The lead single of the album, ‘Anti- Hero’ and the ‘Anti-Hero Challenge’ initiated by the singer inspired 17 thousand fans (Swifties) to share their own anti-heroic stories inspired by the song. READ MORE

4. 3. Understanding the Influence of Social Media on Physical Behaviors of Tennis Players : A Single-Case Study of the Swedish Tennis Club

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Alan Tatykhojayev; [2023]
   Keywords : social media production; social media consumption; prosumption; physical behaviour change; sports; tennis; athletes;

   Abstract : This single-case study examines the influence of social media practices on tennis players’ physical behaviours in the context of Swedish tennis club. Through semi-structured interviews with tennis club members, the research aims to understand how social media practices impact tennis players’ physical behaviours. READ MORE

5. 4. The drivers of prosumer innovativeness and its impact on value co-creation

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Kristoffer Eriksson; [2022]
   Keywords : Prosumer; Value; Co-creation; Innovation; Innovativeness; Motivation; Driver;

   Abstract : Purpose – The purpose of this study is to find what the drivers of prosumer innovativeness are and how prosumer innovativeness impacts value co-creation. To achieve this purpose, the study aimed to answer the following two research questions: “How does prosumer innovativeness impact value co-creation?” and “What drives prosumer innovativeness?” Method – Through the assessment of already existing literature, a conceptual model was created. READ MORE

6. 5. Energy justice for members only? A study of German energy cooperatives’ contributions to energy justice

   University essay from Lunds universitet/LUCSUS

   Author : Juliane Marie Miller; [2022]
   Keywords : energy democracy; energy poverty; community energy; prosumption; sustainability science; Social Sciences;

   Abstract : Energy cooperatives are seen as a way to achieve energy democracy in both academic and activist circles, with often an implicit expectation that they also contribute to energy justice. These assumptions are increasingly being questioned, often on the grounds of the limited diversity of energy cooperative membership. READ MORE