Advanced search
Found 5 essays matching the above criteria.
-
1. Exploring Young Male Perspectives on Gender-Stereotyped Instagram Ads : A qualitative study on Swedish men's engagement towards gender-stereotyped advertisements in the digital context of Instagram
University essay from Jönköping University/JTH, Avdelningen för datateknik och informatikAbstract : This paper examined male engagement towards gender stereotypes online. We specifically sought to address how men engage with gender-stereotyped advertisements on Instagram, and which interactions they utilize to do so. READ MORE
-
2. Provocation and Millennials : Explorative study on millennials ́ emotional response
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Introduction: Market has saturated in the point where customers are facing advertising overload. For companies it can be difficult task to achieve attention among desired target audience. Millennials have become one of the most valuable target group that companies are aiming to target. READ MORE
-
3. “I don’t care” : Describing digital natives emotional response towards provocative advertising
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Consumers are actively avoiding advertising, which has made the advertising landscape more challenging, resulting in the implementation of other strategies. Provocative advertising is a strategy implemented to make a strong impression on the consumers. READ MORE
-
4. Provocative advertising and its effect on brand image - A comparison between two industries
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
-
5. Consumer Response and Interpretation of Provocative Advertising through Message Encoding and Association Creation
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : In a globalized world subjected to ongoing rapid technological development and increasingly evocative entertainment, advertisers are turning their attention to methods of provocation in an effort to induce actionable behavior from the consumer. Struggling to fight their way through the challenging environment of todays saturated market and appeal to the increasingly desensitized consumer, advertisers are increasingly looking to engage consumers by arousing feelings and emotions through provocation. READ MORE