Essays about: "psychographic"
Showing result 1 - 5 of 16 essays containing the word psychographic.
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1. Travel behavior of mountain bikers: : A case study on sustainable transportation choices
University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turismAbstract : Bearing in mind that the car as a mode of transportation is responsible for more than one third of all tourism-related emissions worldwide and that a growing number of destinations offer mountain biking as nature-based tourism product, it becomes relevant to investigate mountain bikers with regarding their travel behavior. Therefore, the aim of this master thesis is to understand the transportation mode choice behavior of mountain bike (MTB) tourists when engaging in mountain bike specific vacation. READ MORE
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2. Consumption of sustainable food products : A study of the Sustainable purchase perception matrix and Sustainable lead consumers; A life cycle assessment of BäR smoothie
University essay from Uppsala universitet/Institutionen för geovetenskaperAbstract : Part 1 The scientific community has identified an attitude-action gap for demographic and psychographic variables when studying sustainable purchase behaviour. By focusing on what happens during the purchase instead of the purchaser, this cross-sectional study aims to understand sustainable purchase behaviour when consumers purchase sustainable food. READ MORE
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3. Values over value? : Pension beneficiaries' willingness to pay for socially responsible investments and their perception of exponential growth.
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: As more individuals continuously become more conscious of the external influences of their decisions, integrating social and ethical criteria and perceived non-monetary value in their investment decisions, the interest in socially responsible investments (SRI) has escalated in the past decade. Reflecting this shift, the Swedish Pension Agency continuously increases the requirements and sustainability demands for the funds available in the premium pension selection. READ MORE
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4. An Alternative Path to Customer Analysis : A qualitative case study with the aim to investigate the paradigm of segmentation and an alternative path to enhanced customer analysis
University essay from Högskolan i Jönköping/IHH, Marketing and LogisticsAbstract : Problem: The concept of marketing segmentation was introduced over 60 years ago and have been a central element in the process of conducting customer analysis since then. However, it has barely been criticized. READ MORE
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5. Polling accuracy of vote intentions in Sweden using different weighting and sampling strategies
University essay from Göteborgs universitet/Statsvetenskapliga institutionenAbstract : Over and over again, vote intention polls have been reported to fail their forecasts of votes such as the UK “Brexit” referendum and the US presidential election of 2016. The trustworthiness of opinion polls are called into question and this thesis aims to provide detailed knowledge of some of the circumstances that lead to inaccurate measurements of voting intention. READ MORE
