Essays about: "public relations consultants"

Found 4 essays containing the words public relations consultants.

  1. 1. Defining Success: The PR Measurement Maze

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Ellen Thorell; Clara Bergström; [2023]
    Keywords : Public Relations; Measurement; Evaluation; Communication Logic; Agency-Client Relationship; Legitimacy; Social Sciences;

    Abstract : This study addresses how a lack of shared understanding of how PR contributes to organisational success creates a challenge in demonstrating the value of PR activities. The challenge lies in legitimising PR work, as its value is often viewed as difficult to measure and evaluate. READ MORE

  3. 2. "The client is always right" - How PR consultants respond to institutional pluralism

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Oskar Alktun; Hanna Svenonius; [2018]
    Keywords : institutional logics; institutional pluralism; microfoundations of logics; individual-level responses; public relations consultants;

    Abstract : This thesis advances the fairly nascent literature on how individuals respond to institutional pluralism by studying how Public Relations (PR) consultants relate to their clients. Consultants in general - and PR consultants in particular - act in a unique institutional context, where they must act in consideration of each client's institutional logic, as well as their own. READ MORE

  4. 3. The State of the Art in PR Evaluation

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Hanna Stensson; [2017]
    Keywords : Public relations; Evaluation; Value; Agency settings; Consulting; Professionalisation; Practitioner perspective; Sweden; Social Sciences;

    Abstract : As the boundaries between different communication disciplines blur, PR experts are forced to operate in increasingly competitive business environments. They are pressured to prove the usefulness of their activities in measurable terms. READ MORE

  5. 4. Communicating Georgia : Georgia's information campaign in the 2008 war with Russia

    University essay from Institutionen för journalistik, medier och kommunikation (JMK)

    Author : Artur Jugaste; [2011]
    Keywords : public relations; georgia; information war; strategic communication; south ossetia;

    Abstract : During the 2008 South Ossetia war, Georgia and Russia fought what the English-language media called "a public relations war“. This was an interesting example of modern information warfare where governments allied with public relations agencies battled for symbolic power on the media field. READ MORE