Essays about: "public-relations"

Showing result 1 - 5 of 79 essays containing the word public-relations.

1. 1. The Role of Impression Management in Sustainability Disclosure: Enhancing Legitimacy for Financial Institutions

   University essay from Göteborgs universitet/Graduate School

   Author : Sophie Victoria Schiereck; Silvia Bovina; [2023-06-29]
   Keywords : impression management; legitimacy; financial industry; ESG; sustainability strategy;

   Abstract : This study explores the usage of sustainability disclosure in the financial field. Sustainability disclosure has become a relevant practice for companies to display their sustainability commitment, given stakeholder and regulatory pressure in recent years. READ MORE

3. 2. Managing Radical Change in Young Companies : Insights for Successful Transformation and Growth

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Magnus Strid; Adela Juras; Yung Yung; [2023]
   Keywords : Change Management; Communication; Corporate Entrepreneurship; Entrepreneurship; Growth; Innovation; Leadership; Management; Organisation; Performance; Quality; Quality Management; Radical Change Management; Startup; Young Company; Entreprenörskap; Förändringsledning; Innovation; Intraprenörskap; Kommunikation; Kvalitet; Kvalitetsledning; Ledarskap; Ledning; Ledning av radikal förändring; Organisation; Prestation; Startyp; Tillväxt; Ungt företag;

   Abstract : Managing radical change is a critical undertaking for young companies aiming to achieve growth and adapt to evolving market dynamics. This research explores the strategies, models and challenges involved in navigating and implementing significant organizational changes. READ MORE

4. 3. International tech companies in the Swedish media landscape – Bound for success? : A case study about what can affect international tech companies’ success when establishing a presence in the Swedish media landscape

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Maha Hafidh; [2023]
   Keywords : Public relations; journalism; media landscapes; international public relations; Omvärldsrelationer; journalistik; medielandskap; internationell PR;

   Abstract : Denna fallstudie presenterar forskning om vad som kan påverka framgången för internationella teknikföretag när det kommer till att etablera sig i det svenska medielandskapet. Sverige ses som ett nav för innovation och med globalisering samt framväxten av kommunikationsteknologier kan företag bedriva sin verksamhet på andra marknader än deras ursprung, vilket gör det viktigt att förstå vad som kan påverka framgången med att etablera sig i det svenska medielandskapet när man genomför kommunikationsinsatser. READ MORE

5. 4. Seeking License to Operate in Times of Uncertainty: A discourse analysis of how a GRO communicates to obtain loyalty during a prevailing inflation

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Oskar Nordström; [2023]
   Keywords : Public Relations; Corporate Communication; Digital Marketing Communication; Customer Loyalty; Inflation; Grocery Retail Operator; Grocery Retail Industry; Social Sciences;

   Abstract : During recent years, Swedish society has been affected by circumstances causing conditions for uncertainty. Since the beginning of 2022 the prevailing inflation has caused further implications on societal, organizational and individual levels. Due to the economic difficulties, grocery prices have increased significantly. READ MORE

6. 5. Defining Success: The PR Measurement Maze

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Ellen Thorell; Clara Bergström; [2023]
   Keywords : Public Relations; Measurement; Evaluation; Communication Logic; Agency-Client Relationship; Legitimacy; Social Sciences;

   Abstract : This study addresses how a lack of shared understanding of how PR contributes to organisational success creates a challenge in demonstrating the value of PR activities. The challenge lies in legitimising PR work, as its value is often viewed as difficult to measure and evaluate. READ MORE