Essays about: "publicity and tourism"
Found 4 essays containing the words publicity and tourism.
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1. Marketing Strategies : the situation and development suggestions for small and medium-sized travel agencies in China's Hainan province
University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälleAbstract : Purpose/aim: This paper research to help SME travel agencies make ticket pricing strategy and choose the reasonable age group for publicity. Design/methodology/approach: This thesis will use SWOT to analyze the strength, weakness, opportunity and threat of Hainan’s SME travel agencies, and also the marketing theory and human resource management. READ MORE
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2. A proposed Model for Country Branding : an experimental Application on Nigeria
University essay from FöretagsekonomiAbstract : In the era of globalization, countries compete with each other for attention, respect and trust of potential consumers, investors, tourists, media and governments of other nations. Branding is the most powerful tool that a nation can utilize for effective differentiation strategies and for creating competitive advantage over other nations. READ MORE
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3. Taiwan’s Public Diplomacy and Mega-event : An Analysis of Foreign News Reports of the World Games 2009 Kaohsiung
University essay from Centrum för studier av politik, kommunikation och medier (CPKM)Abstract : This thesis, as a case study, focuses on the perspective of foreign news reports on Taiwan’s first time hosting an international multi-sport event, the World Games 2009 in its biggest port city Kaohsiung. The World Games 2009 Kaohsiung, the significant Olympic type mega-event as to Taiwan, is applied as the approach to public diplomacy and soft power for the purpose of expanding Taiwan’s international space. READ MORE
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4. Reaching the Japanese Tourist - A qualitative study investigating Australian Tourism Companies’ promotional efforts on the Japanese market
University essay from Sektionen för ekonomi och teknik (SET)Abstract : The purpose of this study is to investigate promotion within the tourism industry on the Gold Coast, Australia, focusing on tourism companies’ promotional efforts on the Japanese market. The aim is to answer the question ‘How can Australian tourism companies effectively promote themselves on the Japanese market?’ through five specific research objectives: (1) to get a better understanding of tourism- and attraction marketing, (2) to get familiar with the characteristics of the Japanese tourist and their travel patterns, (3) to investigate which factors in regards to culture, are influencing the tourism companies’ promotion in Japan, (4) to identify critical success factors for successful promotion of Australian tourism companies on the Japanese market, and (5) to identify similarities and differences between small and large companies when it comes to tourism promotion on the Japanese market. READ MORE
