Essays about: "purchase china"

Showing result 1 - 5 of 56 essays containing the words purchase china.

1. 1. The Adoption of New and Used Electric Vehicles : The difference in the impact of financial factors for new vs. used electric vehicles

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Pierre Johansson; China Venkatareddy Satti; [2023]
   Keywords : New Electric Vehicles; Used Electric Vehicles; Financial Factors;

   Abstract : The growth of the market for electric vehicles (EVs) is increasing each year with record numbers of newly registered electric vehicles in 2022. Electric vehicles are considered the key component of a sustainable transportation sector. The knowledge of influential factors on purchase decisions for new EVs is high. READ MORE

3. 2. The effects of different acquisition strategies on brand equity and purchase intention

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Pupu Jin; [2023]
   Keywords : Brand image; Acquisitions and Mergers; Automobile industry; Brand equity; Purchase intention;

   Abstract : Purpose - This study investigates the effect factors of brand equity and purchase intention for the original brand from the M&A perspective, involving two types of acquisitions (acquiring a medium image brand and acquiring a high-end image brand). The study object is a Chinese low-end automobile brand, Changcheng, who seeks to improve the brand. READ MORE

4. 3. Barriers Preventing Chinese Male Consumers from Purchasing Green Beauty Products

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Bingxin Li; Zikang Chen; [2023]
   Keywords : Keywords: Beauty industry; China; Male market; Eco-friendly products; Green beauty products; Usage barrier; Value barrier; Risk barrier; Traditional barrier; Image barrier; Ethical concerns; Purchase intention; Innovation resistance theory; Business and Economics;

   Abstract : Thesis purpose: The purpose of this research is to investigate the barriers to purchasing green beauty products in the Chinese male beauty market, and analyze how ethical concerns moderate the influence of these barriers on purchase intention. Methodology: This study utilized a cross-sectional research design and a quantitative methodology to investigate the association between barriers and Chinese males' purchase intention of eco-friendly beauty products. READ MORE

5. 4. How is E-commerce Live Streaming on TikTok Different from Traditional E-commerce on Alibaba?

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Liu Xinyi; [2023]
   Keywords : ;

   Abstract : Background: In recent years more and more consumers in the Chinese market are participating in e-commerce live streaming platforms for online shopping, which is a challenge for traditional e-commerce and an opportunity for brands. TikTok and Alibaba, as one of the major e-commerce live streaming platforms and traditional e-commerce platforms in China, can provide a new perspective for brands. READ MORE

6. 5. A qualitative study of how consumers’ purchase intention is influenced by the livestreaming shopping streamer under negative incidents caused by streamers.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Qian Lu; Cong Liu; Yiran Chen; [2023]
   Keywords : live streamer; live streaming shopping; live streaming commerce; purchase intention; negative incident; communication; relationship;

   Abstract : Background：Live streaming shopping is becoming a mainstream method in China since the livestreaming feature has been applied to e-commerce. Live streaming commerce reflects theinterdependence between consumers and live streamers. READ MORE