Essays about: "purchase classification"

Showing result 1 - 5 of 27 essays containing the words purchase classification.

  1. 1. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Xinying Liu; Zirong Wang; [2023]
    Keywords : Apparel FMCG; Consumer behaviour; Competitiveness; Digital Transformation;

    Abstract : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. READ MORE

  3. 2. Design of high performance buildings : Vulnerability of buildings to climate change from an energy perspective

    University essay from KTH/Hållbara byggnader

    Author : Robin Gobert; [2022]
    Keywords : Climate Change; High Performance Buildings; Dynamic Thermal Simulations; Thermal Regulation; Environmental Regulation; Cooling Needs; Heating Needs; Representative Data; Big Data; Clustering;

    Abstract : The challenge of climate change is twofold: to mitigate (prevent) the causes of climate change and to prepare (adapt) to the inevitable effects and consequences. Building and construction are key sectors for decarbonisation (mitigation). READ MORE

  4. 3. Minimizing the expected opportunity loss by optimizing the ordering of shipping methods in e-Commerce using Machine Learning

    University essay from KTH/Matematik (Avd.)

    Author : Jonatan Ay; Jamil Azrak; [2022]
    Keywords : statistics; machine learning; applied mathematics; e-commerce; statistik; maskininlärning; tillämpad matematisk statistik; e-handel;

    Abstract : The shopping industry is rapidly changing as the technology is advancing. This is especially true for the online industry where consumers are nowadays able to to shop much of what the need over the internet. READ MORE

  5. 4. Predicting purchase intentions of customers by using web data : To identify potential customer groups during sales processes in the real estate sector

    University essay from Uppsala universitet/Avdelningen för systemteknik

    Author : Olle Kåhre Zäll; [2022]
    Keywords : Web Usage Mining; Classification; Purchase Intentions; Time On the Market;

    Abstract : This master thesis aims to investigate the possibilities of predicting purchase intentions of customers during their sales processes in the real estate sector. Also, the web activity of customers on a real estate company’s web site is used as the basis for the forecasting. READ MORE

  6. 5. Detecting Chargebacks in Transaction Data with Artificial Neural Networks

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Theodor Günther; Otto Pagels-Fick; [2022]
    Keywords : Artificial Neural network; Chargeback; Fraud; Machine learning;

    Abstract : The chargeback process is costly for the merchant. Not only does the merchant lose the revenue from the purchase, but it must also pay handling fees to the bank and risks never getting paid for provided service. READ MORE