Essays about: "purchase intent"
Showing result 1 - 5 of 40 essays containing the words purchase intent.
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1. Social Elements of Gaming and Microtransaction Purchases : A multiple case study exploring perceived values’ influence on players’ willingness to purchase microtransactions and how these are affected by social elements of gaming.
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: Incorporating microtransactions has become a popular business model for video game publishers as it ultimately provides stability and reduces financial risk. While microtransactions are becoming increasingly prevalent, they do not come without trouble as they have been linked to unfair gameplay advantages and reduced satisfaction with the game. READ MORE
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2. The electric upswing: A quantitative study ofelectric vehicle attributes and consumerattitudes influence on purchase intent inSweden
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Purpose:The aim of this study is to measure the attributes of electric vehicles that influence consumers'attitudes towards EVs. The consumers’ attitude and their intent to purchase is also measured in thisstudy. READ MORE
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3. University Students' Attitudes to Shopping Smartphones in Sweden : Factors that influence university students in Sweden to purchase a smartphone
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 2022- 06 - 02 Level: Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Ferial Kays Al Hallak Elmohdar Zeid Title: University Students' Attitudes to Shopping Smartphones in Sweden: Factors that influence University students in Sweden to purchase asmartphone Supervisor: Edward Gillmore Keywords: Smartphones, purchase intent, university students, word of mouth,e-word of mouth, brand image, product features, consumer behavior Research questions: - What factors influence university students’ purchase intent for smartphones?- How do demographic factors impact the attitude of universitystudents when purchasing smartphones? Purpose: The purpose of the study is to look into and research what leadingfactors and characteristics that influence university students to buy asmartphone by analyzing their shopping behavior. Method: This research is studied from a quantitative perspective. READ MORE
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4. Influencer marketing: An exploratory study to identify consumer behaviour online
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: The purpose of this study is to understand what impact social media influencers have on consumers' online behaviour. We further aim to understand the interrelationship between social media influencers and online impulse buying behaviour. READ MORE
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5. A quantitative study on the effect LQS & LTS has on purchase intention in an online context
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background:Scarcity refers to a basic economic problem, the gap between limited resources and limitlesswants. This situation requires people to make decisions on how to allocate resourcesefficiently in order to satisfy basic needs and as many additional wants as possible. READ MORE