Essays about: "purchase intentions."

Showing result 1 - 5 of 141 essays containing the words purchase intentions..

  1. 1. Indian consumers' Purchase Intentions and Behavior : A Qualitative study on sustainable second-hand fashion consumptions

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Kesavan Madhavan; [2022]
    Keywords : Consumer behavior; Second-hand shopping; Purchase Intentions; Theory of Planned Behavior; sustainable consumption; fashion resale industry;

    Abstract : Recent years have witnessed growing consumer interest in sustainable fashion and circular economy trends that focus on the make, use, and recycling. In several developed countries, consumers are more willing towards second-hand consumption. In India, the consumer attitude towards second-hand shopping has been slightly negative for several reasons. READ MORE

  2. 2. Predicting purchase intentions of customers by using web data : To identify potential customer groups during sales processes in the real estate sector

    University essay from Uppsala universitet/Avdelningen för systemteknik

    Author : Olle Kåhre Zäll; [2022]
    Keywords : Web Usage Mining; Classification; Purchase Intentions; Time On the Market;

    Abstract : This master thesis aims to investigate the possibilities of predicting purchase intentions of customers during their sales processes in the real estate sector. Also, the web activity of customers on a real estate company’s web site is used as the basis for the forecasting. READ MORE

  3. 3. Analysing the Consumption Motives of Plant-Based Food Alternatives: The underlying Benefit of Virtue Signalling

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Anika Albrecht; Svenja Lena Mauch; [2021]
    Keywords : vegan consumption; consumer behaviour; consumption motives; theory of planned behaviour; virtue signalling; vegan food alternatives; purchase intention; Business and Economics;

    Abstract : Thesis Purpose: The purpose of this study is to examine the underlying motivations of consumers’ intentions to purchase vegan food alternatives. In doing so, the thesis specifically focuses on studying virtue signalling as an additional benefit to environmental protection, animal welfare, and personal health that motivates consumers to choose plant-based food alternatives. READ MORE

  4. 4. Customers' Perceptions on Logotype Prominence for High- and Low-end Apparel Brands

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Naomi Alamaa; Alexandra Causic; [2021]
    Keywords : logotype placement and size; third-person effect; signalling theory; intrinsic and extrinsic; hedonism; uniqueness and materialism;

    Abstract : This quantitative study examines customers' preferences when it comes to logotype placement and size, and how these preferences differ for high- and low-end fashion brands. A customer survey (n=262) was conducted where the participants were asked questions regarding self-image, motivations to purchase luxury and demographics. READ MORE

  5. 5. Significance of eWOM in the road of customer journey : Acceptance Of Ewom Towards Cross-Cultural Boundaries.

    University essay from Umeå universitet/Företagsekonomi

    Author : Rahat Israque Fahim; Shakhawat Rafi; [2021]
    Keywords : ;

    Abstract : The digital era began a few years ago and day by day the dominance of the digital era is easily captivating all aspects of life. The business world is not out of that and for that reason, eWOM has born as a completely customer dominant platform. READ MORE