Essays about: "purchase motives"

Showing result 1 - 5 of 28 essays containing the words purchase motives.

  1. 1. Understanding consumer emotions in practices of omnichannel slow fashion retail - The involvement of emotions in slow fashion shopping

    University essay from Göteborgs universitet/Graduate School

    Author : Hanna Bratic; Ellen Lindeblad; [2022-08-04]
    Keywords : Omnichannel retail; Teleoaffective structures; Emotions in shopping; Slow fashion shopping; Practice Theory;

    Abstract : This study draws on previous research in omnichannel shopping, which is based on literature of consumer experience, customer journey and emotions in slow fashion shopping. The aim of this study is to further evaluate how emotions shape the practice of slow fashion shopping in an omnichannel environment and how the practices also evoke emotions. READ MORE

  3. 2. Communication of Sustainable Brands within Food and Beverages : A Qualitative Study of KRAV’s CSR Communication

    University essay from SLU/Dept. of People and Society

    Author : Oscar Abelin; [2022]
    Keywords : csr communication; stakeholders; business returns;

    Abstract : We are today living in a complex food system. A system interlinked by series of stakeholders who are affected by each other’s decisions. When you purchase a pack of coffee in the grocery store, your action impacts several other actors. READ MORE

  4. 3. Analysis of consumer behavior toward organic food products in Sweden

    University essay from SLU/Dept. of People and Society

    Author : Neda Yadegari; [2022]
    Keywords : Organic food; Sustainable consumption; Theory of Planned Behavior; Consumer behavior; Purchasing intention; Consumer attitude; Subjective norms; Perceived behavioral control; Behavioral intention gap;

    Abstract : Organic food has attracted attention from many consumers in recent years, both in Sweden and internationally. Due to people's growing interest in sustainable production and consumption, many researchers have attempted to identify and explain the motives and barriers that influence the intention to buy and consume organic food. READ MORE

  5. 4. The United States involvement in Yemen : A case study with rational and humanitarian reasoning of the involvement, influence and its objective

    University essay from Linnéuniversitetet/Institutionen för samhällsstudier (SS)

    Author : Linnea Johansson; [2021]
    Keywords : United States; Yemen; Middle East; Saudi Arabia; Responsibility to protect; Rational choice theory;

    Abstract : The purpose of this study is to examine why the US is involved in Yemen’s civil war and what factors are contributing to its involvement, particularly if the US involvement in Yemen is based on self-interest or humanitarian motives. As a qualitive desk study, this research uses rational choice theory and the humanitarian intervention framework as its analytical framework. READ MORE

  6. 5. Analysing the Consumption Motives of Plant-Based Food Alternatives: The underlying Benefit of Virtue Signalling

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Anika Albrecht; Svenja Lena Mauch; [2021]
    Keywords : vegan consumption; consumer behaviour; consumption motives; theory of planned behaviour; virtue signalling; vegan food alternatives; purchase intention; Business and Economics;

    Abstract : Thesis Purpose: The purpose of this study is to examine the underlying motivations of consumers’ intentions to purchase vegan food alternatives. In doing so, the thesis specifically focuses on studying virtue signalling as an additional benefit to environmental protection, animal welfare, and personal health that motivates consumers to choose plant-based food alternatives. READ MORE