Essays about: "purchase propensity"

Showing result 1 - 5 of 14 essays containing the words purchase propensity.

1. 1. Determinants of Alternative Fuel Technology for Small Road Freight Transport Companies in Sweden

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Johanna Arhall; Manuel Reis; [2023]
   Keywords : low-carbon fuel technology; alternative fuel technology; alternative fuel vehicles; road freight transport; determinants; resources;

   Abstract : The transportation sector plays a significant role in global carbon emissions, emphasizing the need for transitioning to alternative fuel technologies. This thesis primarily aims to examine the factors that influence small road freight transport companies in Sweden when transitioning to alternative fuel technology. READ MORE

3. 2. Social Elements of Gaming and Microtransaction Purchases : A multiple case study exploring perceived values’ influence on players’ willingness to purchase microtransactions and how these are affected by social elements of gaming.

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Felix Ekeroth; Viktor Sandoff; [2023]
   Keywords : Microtransaction; Perceived Value; Attribute; Consequence; Value; Social Element of Gaming;

   Abstract : Background: Incorporating microtransactions has become a popular business model for video game publishers as it ultimately provides stability and reduces financial risk. While microtransactions are becoming increasingly prevalent, they do not come without trouble as they have been linked to unfair gameplay advantages and reduced satisfaction with the game. READ MORE

4. 3. PEPP Talk: The Impact of the ECB's Pandemic Emergency Purchase Programme on the Corporate Bond Market

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lorenzo Gianni Günther; Emma Lundblad; [2022]
   Keywords : Quantitative Easing; The European Central Bank; The Pandemic Emergency Purchase Programme; Corporate Bonds; Covid-19; Credit Spread; Business and Economics;

   Abstract : Purpose: This thesis aims to evaluate whether the ECB’s Pandemic Emergency Purchase Programme (PEPP) cushioned the Covid-19 crisis’ impact on the Euro area’s corporate bond market and relieved borrowing conditions. Methodology: The methodology is based upon unbalanced panel data and difference-in-differences regressions with firm-clustered standard errors. READ MORE

5. 4. The influence of macroenvironmental factors on online shopping and the use of BNPL

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Maria Hardin; Moira Twengström; [2022]
   Keywords : ‘Buy now; pay later’; consumer credit; online shopping; e-commerce; culture; ‘Buy now; pay later’; konsumentkredit; näthandel; e-handel; kultur;

   Abstract : In the early days of e-commerce, countries took to the phenomenon at very different speeds. Researchers proved the most important factors for this to be propensity for trust and the perceived risk of online purchases. READ MORE

6. 5. Predicting customer purchase behavior within Telecom : How Artificial Intelligence can be collaborated into marketing efforts

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : John Forslund; Jesper Fahlén; [2020]
   Keywords : Recurrent Neural Networks; RNN; Long Short-Term Memory; LSTM; Clickstream Data; Telecom; Consumer Behavior; Customer Journey; Purchase Prediction.; Recurrent Neural Networks; RNN; Long Short-Term Memory; LSTM; Clickstream Data; Telekom; Kundbeteende; Köpresa; Köpprediktering;

   Abstract : This study aims to investigate the implementation of an AI model that predicts customer purchases, in the telecom industry. The thesis also outlines how such an AI model can assist decision-making in marketing strategies. READ MORE