Essays about: "purchase-decisions"

Showing result 1 - 5 of 73 essays containing the word purchase-decisions.

  1. 1. Consumer’s intentions vs behaviors regarding sustainability: A Study performed in Sweden

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Arjumand Akbar; Leen Khatib; [2024]
    Keywords : ;

    Abstract : The research examines the different factors that affect the consumer's purchase decisions regarding sustainable products, it investigates the factors that cause the gap between their intentions and actual action taken regarding sustainability. In addition, this research delves into the nuanced interplay of individual attitudes, social expectations, and environmental awareness. READ MORE

  3. 2. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.  

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Kajsa Carlsson; Carina Klingestam Lundqvist; [2023]
    Keywords : Second-hand; Sustainability; Sensory Marketing; Physical Stores; Purchase Decisions; Customer Experience; Fast Fashion;

    Abstract : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. READ MORE

  4. 3. How do the Female Attitudes Towards Sustainable Branding Influence Purchase Intention in the Sportswear Industry : A qualitative study of women aged 20-50.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Nicole Vizcaino; Emma Kettunen; [2023]
    Keywords : Attitudes; Sustainability; Sustainable branding; Brand sustainability; Greenwashing; Sportswear; Sportswear industry; Sports apparel industry;

    Abstract : Background: The sportswear industry has grown rapidly in the past years, with sportswear becoming a popular choice for everyday wear and sports activities. However, concerns about sustainability have emerged, prompting consumers to think about their purchasing habits. READ MORE

  5. 4. To be sustainable or to be fashionable? That is the question... : A quantitative study of the consumer's perspective on CSR in the fast fashion industry

    University essay from Högskolan i Halmstad

    Author : Maja Hörnell; Emma Alsaker; [2023]
    Keywords : CSR; fast fashion; consumer behaviour; purchasing decision; ethic; greenwashing; brand image; CSR; konsumentbeteende; fast fashion; köpbeslut; etik; greenwashing; varumärkesbild;

    Abstract : The purpose of the paper is to create a deeper understanding of the effects a company’s CSR activities have on consumers' purchase decisions in the fast fashion industry. Additionally, how consumers' brand image changes when a company does not meet the criteria for CSR initiatives. READ MORE

  6. 5. The Adoption of New and Used Electric Vehicles : The difference in the impact of financial factors for new vs. used electric vehicles

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Pierre Johansson; China Venkatareddy Satti; [2023]
    Keywords : New Electric Vehicles; Used Electric Vehicles; Financial Factors;

    Abstract : The growth of the market for electric vehicles (EVs) is increasing each year with record numbers of newly registered electric vehicles in 2022. Electric vehicles are considered the key component of a sustainable transportation sector. The knowledge of influential factors on purchase decisions for new EVs is high. READ MORE