Essays about: "purchase"

Showing result 1 - 5 of 979 essays containing the word purchase.

  1. 1. Waste Not, Want Not - Suboptimal Food and the Grocery Shopping Practices of Sustainably-Minded Consumers

    University essay from Göteborgs universitet/Graduate School

    Author : Emma Svantesdotter; [2019-09-10]
    Keywords : suboptimal food; grocery shopping; shopping practices; practice theory; food waste;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. The true costs of internationally purchasing of energy storage systems in the Electromobility sector - A case study of Volvo Trucks battery supply chain

    University essay from Göteborgs universitet/Graduate School

    Author : Fadi Alrejal; Kristóf Rákosi; [2019-08-08]
    Keywords : Total cost of ownership; International purchasing; Global supply chain; Electromobility; Energy storage systems batteries ; “Make or buy” decisions;

    Abstract : MSc in International Business and Trade.... READ MORE

  3. 3. Customer creation in new markets - A multiple case study of using eWOM to create new customers

    University essay from Göteborgs universitet/Graduate School

    Author : Johanna Jansson; [2019-07-08]
    Keywords : ;

    Abstract : In this paper we have looked to give clarity into how early adopters creates customers through the use of eWOM in new markets. To answer this question a qualitative multiple case study was made, collecting data through eight interviews divided across two contrasting cases. READ MORE

  4. 4. Escaping the free zone - What makes users pay for freemium online content?

    University essay from Göteborgs universitet/Graduate School

    Author : Palin Wisarutnart; Konstantinos Tseperis; [2019-07-03]
    Keywords : Freemium; Purchase Intention; Behavioural Intention; Online Media Content; Subscription; Theory of Planned Behaviour; Technology Acceptance Model;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  5. 5. Out with the Old and in with the New - Consumer Clothing Practices and how they contribute to a Circular Fashion Market

    University essay from Göteborgs universitet/Graduate School

    Author : Amanda Sjöberg; Johanna Andersson; [2019-07-03]
    Keywords : Circular Economy; Practice Theory; Fashion Industry; Consumer Behaviour;

    Abstract : MSc in Marketing and Consumption.... READ MORE