Essays about: "purchasing decision making"

Showing result 1 - 5 of 123 essays containing the words purchasing decision making.

1. 1. Swipe to buy? : Examining the influence of Instagram and TikTok onmillennials fast fashion purchases

   University essay from Stockholms universitet/Företagsekonomiska institutionen

   Author : Yahya Qayyum; Omar Wattar; Faisal Aljalab; [2024]
   Keywords : User-Generated Content; Millennials; Fast Fashion Industry; Ultra fast fashion; Digital Marketing; Consumer Behavior; Instagram; TikTok; Qualitative Research; Social Influence Theory; Buying Behavior Theory.;

   Abstract : This thesis explores the influence of User-Generated Content (UGC) on the purchasingdecisions of millennials in the fast fashion industry, particularly through the platformsInstagram and TikTok. The research delves into the transformation from offline to onlinemarketing within the fast fashion sector, examining both fast-fashion and ultra-fast fashion tounderstand UGC's impact on consumer behavior, including environmental and ethicalconcerns. READ MORE

3. 2. Consumer multichannel buying behavior under the pandemic

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Jingming Zhang; Xinyu He; [2023]
   Keywords : Multichannel buying behavior; Covid-19 impact; Retail sales; Consumer purchasing behavior; Sweden; China;

   Abstract : Retail sales have increased significantly in recent years, posing a major challenge for merchants in maintaining a consistent consumer experience across several channels. Changing consumer behaviors have had a big impact on this shift in buying patterns. READ MORE

4. 3. Segmenting Countries in the Food Packaging Market: A Cluster Analysis Approach

   University essay from Lunds universitet/Statistiska institutionen; Lunds universitet/Nationalekonomiska institutionen

   Author : Ninda Atikah Mawaddah; Aksaraphak Nijsathorn; [2023]
   Keywords : Unsupervised Machine Learning; Clustering; K-Means Clustering; Hierarchical Clustering; Principal Component Analysis; Business and Economics;

   Abstract : The food packaging market has been witnessing substantial growth due to changing consumer lifestyles, urbanization, increased purchasing power, and growing environmental sustainability awareness. This growth presents significant opportunities for companies operating in this market. READ MORE

5. 4. Becoming by Buying : A qualitative study about Brandengagement in self-concept (BESC) in the pre-purchase stage

   University essay from Umeå universitet/Företagsekonomi

   Author : Philip Brunkes; Lina Johansson; [2023]
   Keywords : Fast-Fashion; Brand Engagement in Self-concept; Pre-purchase stage; Self- concept; Consumer decision making process; Self-congruity;

   Abstract : Fast fashion brands provide consumers with constantly available opportunities to update,not only their wardrobes, but themselves. As our identities have become a constant projectto work on, consumption of fast fashion involves the possibilities of trial and error ofpersonal development. READ MORE

6. 5. Bred in Germany : The investment German Sporthorse

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Sieke Wullkopf; [2023]
   Keywords : Equestrian Industry; Investment; Decision making; Perception;

   Abstract : Background: The concept of decision-making is influenced by many parameters like perception or relationships. This is also true when it comes to horse buying and the phenomenon of foreigners buying horses bred in Germany, with tradition, quality, and the positive perception of german bred horses all over the world playing an important role. READ MORE