Essays about: "purchasing factors influences"

Showing result 1 - 5 of 26 essays containing the words purchasing factors influences.

1. 1. To whom do we listen, and why? : An exploratory study into how young adult consumers experience TikTok electronic word-of-mouth product recommendations

   University essay from

   Author : Clara Dahlgren; Leon Enshagen; [2023]
   Keywords : TikTok; eWOM; Consumer Purchase Behaviour; Algorithmic Virality; Social Media;

   Abstract : Background: Over time, social media platforms have become a part of people’s daily lives. Social media allows consumers to share thoughts, ideas, and experiences with other consumers, and eWOM evolved. READ MORE

3. 2. How is E-commerce Live Streaming on TikTok Different from Traditional E-commerce on Alibaba?

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Liu Xinyi; [2023]
   Keywords : ;

   Abstract : Background: In recent years more and more consumers in the Chinese market are participating in e-commerce live streaming platforms for online shopping, which is a challenge for traditional e-commerce and an opportunity for brands. TikTok and Alibaba, as one of the major e-commerce live streaming platforms and traditional e-commerce platforms in China, can provide a new perspective for brands. READ MORE

4. 3. Tick tock, tick tock : A qualitative study of how millennials impulse buying behavior is influenced by limited-time promotion in Sweden

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Victoria Petersson; Frida Brink; [2022]
   Keywords : Consumer decision making behavior; Impulse buying behavior; Online impulse buying behavior; Limited-time promotion; Millennials; Sweden;

   Abstract : In recent years, the sales promotion techniques provided by marketing strategies has increased and has become an important factor in the fashion industry. In todays society customers have more knowledge and easier access to information online. READ MORE

5. 4. Moral Decoupling: Analysis of Possible Factors Causing Consumers to Ignore Brand’s Greenwashing Practices and the Effect on Purchase Intention

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Silvia Pilar Cano Casas; Eugènia Valls Llufriu; [2022]
   Keywords : Greenwashing; Moral Decoupling; Regulatory Focus Theory; Brand Identity Fusion; Purchase Intention;

   Abstract : Background: Due to the growth of green markets, the phenomenon of greenwashing arises. This leads to consumers experiencing feelings of betrayal and having trust problems with the brand using this misleading tactic. READ MORE

6. 5. An Exploration of the Factors Influencing EV Adoption in Sweden : How Consumer Perceptions are Impacted upon Adoption of EV

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Louise Johansson; Dalal Adi; Maryam Al-Attar; [2022]
   Keywords : Electric vehicles; EV; Adoption; Consumer behavior; Purchasing decision; Theory of planned behavior; Green identity; Innovation diffusion theory; Consumer decision making;

   Abstract : Electric vehicle adoption is one of the most prominent discussions currently facing the automotive industry, as this is an inevitable change towards a more sustainable future of transportation. Traditionally, car manufacturers adapt to consumer needs changing, thus prompting high relevance for understanding the consumer perspective and purchasing influences. READ MORE