Essays about: "purchasing sme"

Showing result 1 - 5 of 16 essays containing the words purchasing sme.

  1. 1. Teamwork makes the Theme work : A qualitative study on theming and performative labour as a differentiation strategy on SME Cafés in Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Zeeb Hala; To Quan Luu; [2023]
    Keywords : servicescape; theming; theme; performative labour; aesthetic labour; emotional labour; interaction; teamwork; café; coffee shop; differentiation; differentiation strategy; Disneyization; SME;

    Abstract : Servicescape is a physical setting where the performance, delivery and consumption are exchanged within a service marketplace. It includes sensory components, such as the theme of the place that has a high impact on customer perceptions and purchasing decisions and providing them with extraordinary experiences (Pine and Gilmore, 1999; Zeithaml, Bitner and Gremler, 2009). READ MORE

  3. 2. Solar cells to counter rising electricity prices : Self-consumption and profitability of solar cells for a SME in price area 2 in Sweden.

    University essay from Högskolan i Gävle/Energisystem och byggnadsteknik

    Author : Johan Bergdahl; [2023]
    Keywords : SME; Solar cells; Gävleborg County; Self-consumption; Matching;

    Abstract : Increases in electricity prices in Sweden during the second half of 2021 have created a great deal of concern among companies in Sweden. Some companies report that they have stopped their production temporarily when electricity prices have been high. READ MORE

  4. 3. Framework for measuring the effectiveness & efficiency of supply chain resilience strategies for supply chain disruptions caused by the Covid-19 pandemic in the purchasing process of food supply chains : A multiple interview study of food retailers

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Chelsea Carroll-Melzer; Luisa Marie Reuter; Joakim Åkesson; [2022]
    Keywords : supply chain resilience strategy; supply chain disruption; Covid-19 pandemic; supply chain effectiveness; supply chain efficiency; performance measurements; key performance indicator; food supply chain; food retailers; purchasing process; operational purchasing;

    Abstract : Background & aims: Prior research has, due to the ongoing Covid-19 pandemic and the resulting supply chain (SC) disruptions, increased the level of investigations in the field of SC resilience strategies. Even though many studies have been conducted within the field, little is known about the effectiveness and efficiency of those strategies. READ MORE

  5. 4. Analysis for the utilization of social media in a Swedish-based SME’s business network : A case study on the service-based startup

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Nitish Shrinivas Kulkarni; Namratha Kumar Vemulkar; [2021]
    Keywords : Business-to-Business Marketing; ARA Model; Social Media; Small-and-Medium Enterprises; Collaboration Process; Hybrid Approach.;

    Abstract : Social media (SM) is an innovative strategy used to develop new forms of communication channels and platforms. This has led to a positive transformation in the marketing strategy for both small-and-medium enterprises (SMEs) and large enterprises. READ MORE

  6. 5. Internationalization of Small and Medium-Sized Enterprises towards an Emerging Market : A study of Swedish Tech Companies in India

    University essay from Södertörns högskola/Företagsekonomi

    Author : Prachi Laxman; Ferha Ahmed Shameil; [2020]
    Keywords : Born Global; SME; Business Network; Brand Strategy; Internationalization; Emerging Market; Tech and Digitalization; Born Global; SMF; Affärsnätverk; Varumärkesstrategi; Internationalisering; Tillväxtmarknad; Tech och Digitalisering;

    Abstract : The changes in consumer patterns, digitalization, and the augmented diplomatic relation between Sweden and India has opened new opportunities for Swedish small- and medium-sized enterprises (SMEs) to enter the Indian market, which is characterized as an emerging market. Although SMEs often have scarce resources, they are succeeding in entering foreign markets and competing with Multinational corporations (MNCs). READ MORE