Essays about: "purchasing social responsibility"
Showing result 1 - 5 of 43 essays containing the words purchasing social responsibility.
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1. Consumers’ perception of climate-smart wine packaging : a case study on Systembolaget
University essay from SLU/Department of Molecular SciencesAbstract : Environmental concerns in the wine industry are getting more attention worldwide, making it important to shift to more sustainable practices. One of the most significant CO2e emissions originates from wine glass bottles as packaging material. READ MORE
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2. How does marketing body positivity influence online purchasing behavior? : A study on Swedish female underwear apparel consumers.
University essay fromAbstract : Background: Body positivity promotion has recently received great attention, both from companies as well as from consumers. The responsibility of companies to promote a healthy body image and be inclusive of all people through their marketing activities is increasing, as the body positivity movement on social media has started to expand and change consumer demands for underwear apparel. READ MORE
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3. The Impact of Instagram Influencers on Consumer Purchasing Intention
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: (05/01/22) Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Las Amin, Saad Husseino, Nour Kellawi Title: The Impact of Instagram Influencers on Consumer Purchasing Intention Supervisor: Noushan Memar Keywords: Influencers, Online purchasing intention, Instagram, Online influencer marketing, Trust, eWOM, Generation Z Research question: What are the impacts of Instagram influencers on online consumer purchasing intentions? Purpose: The primary purpose of this research is to investigate how social media influencers, otherwise dubbed as “Instagrammers,” particularly impact the online purchasing intentions of buyers and understand the role of Instagram influencers in the different online purchasing trends in organizations that rely on these individuals for their marketing activities in e-commerce. Method: Qualitative research using focus group method for data collection and analysis. READ MORE
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4. Controlling Social Sustainability in the Apparel Industry : A qualitative study of how Scandinavian apparel companies control social sustainability in their supplier networks
University essay from Umeå universitet/FöretagsekonomiAbstract : The apparel industry is one of the first industries being criticized and publicly shamed for not taking enough social responsibility for the workers in their supply chain. Today, most of the apparel production takes place in developing countries such as Bangladesh, China, Cambodia and Vietnam. READ MORE
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5. The Meaning of Transparency: A qualitative study of how transparency information contributes to consumer value perceptions in the purchase of fashion products
University essay from Göteborgs universitet/Graduate SchoolAbstract : The concept of transparency is gaining importance in today’s society because of the increased awareness of companies’ unethical practices. Consequently, this study examines the meaning of transparency information for consumers by looking at how transparency information contributes to consumer value perceptions when purchasing fashion products. READ MORE
