Essays about: "purchasing-decision process"
Showing result 1 - 5 of 24 essays containing the words purchasing-decision process.
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1. Beyond the logo: the role of branding in B2B services : A case study on the perceptions of the influence of branding in the purchase of recruitment services
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: In the last decade, digitalisation and globalisation have intensified competition and customer power, making price and quality minimum requirements rather than differentiators. As a result, branding has become crucial in the B2B context for creating competitive advantage and customer loyalty. READ MORE
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2. Soft Values are Game Changers for Manufacturing Companies : Identifying, Creating and Capturing Consumer Values
University essay from Linköpings universitet/Projekt, innovationer och entreprenörskapAbstract : Business strategies for competitive succession have been captivating the attention of scientists and entrepreneurs from all over the world. As more competitive circumstances are reached within a market, the value perspective expressed by consumers becomes increasingly relevant. READ MORE
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3. Social Media Made Me Buy It : A qualitative study on how consumers decision- making process gets affected by social media advertising exposure in the evaluation stage of the EBM model when purchasing fashion items.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : This thesis was conducted to better understand how consumers in Sweden are affectedin the evaluation stage of the EBM model in the context of social media advertisingexposure within the fashion industry and further to identify what factors are importantfor consumers when evaluating different options and see what type of advertisementthat is preferred. The thesis was conducted using a qualitative approach and datacollection consisted of conducting 25 in-depth semi-structured interviews withconsumers representing different parts of Sweden and 2 expert interviews to betterunderstand the retailer's perspective. READ MORE
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4. An Exploration of the Factors Influencing EV Adoption in Sweden : How Consumer Perceptions are Impacted upon Adoption of EV
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Electric vehicle adoption is one of the most prominent discussions currently facing the automotive industry, as this is an inevitable change towards a more sustainable future of transportation. Traditionally, car manufacturers adapt to consumer needs changing, thus prompting high relevance for understanding the consumer perspective and purchasing influences. READ MORE
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5. Perceived Values of Subscription Video on Demand Services : A multiple case study exploring perceived values’ influence on decision-making when selecting subscription video on demand services
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: With great developments within technology and internet provision, subscription video on demand (SVoD) has made a remarkable entrance with a competitiveness which has resulted in a shift in the television industry (Noh, 2020). The user pays a monthly fee and gets access to a platform which offers a library of content. READ MORE
