Essays about: "purchasing"

Showing result 11 - 15 of 1144 essays containing the word purchasing.

  1. 11. The role of customer-based brand equity in the direct-to-consumer business model

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lara Stahl; Elsa Dardeau; Paul Joubert; [2023]
    Keywords : D2C; direct-to-consumer business model; customer-based brand equity; perceived brand quality; brand awareness; brand image; brand uniqueness; Business and Economics;

    Abstract : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. READ MORE

  3. 12. Freedom in the Digital Age - VAT challenges from data as currency and the platform economy

    University essay from Lunds universitet/Institutionen för handelsrätt

    Author : André Dammert; [2023]
    Keywords : Value Added Tax VAT ; e-commerce; Bitcoin; Data as Currency; Platform Economy; Natural Rights; Public Choice; Governing the Commons; New Institutionalism; Law and Political Science;

    Abstract : 2000-talet har introducerat nya sätt att bedriva e-handel, med plattformsekonomin som suddar ut gränserna för vilken person som tillhandahåller tjänster från ett mervärdesskatteperspektiv. Bitcoin har blivit pengar för internetåldern. READ MORE

  4. 13. "Consumer purchasing behaviour and packaging"

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Huda Shamout; [2023]
    Keywords : ;

    Abstract : .... READ MORE

  5. 14. Teamwork makes the Theme work : A qualitative study on theming and performative labour as a differentiation strategy on SME Cafés in Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Zeeb Hala; To Quan Luu; [2023]
    Keywords : servicescape; theming; theme; performative labour; aesthetic labour; emotional labour; interaction; teamwork; café; coffee shop; differentiation; differentiation strategy; Disneyization; SME;

    Abstract : Servicescape is a physical setting where the performance, delivery and consumption are exchanged within a service marketplace. It includes sensory components, such as the theme of the place that has a high impact on customer perceptions and purchasing decisions and providing them with extraordinary experiences (Pine and Gilmore, 1999; Zeithaml, Bitner and Gremler, 2009). READ MORE

  6. 15. Exploring the use of mobile warehouses in midsized urban and rural regions for last-mile transportation

    University essay from Högskolan Dalarna/Institutionen för information och teknik

    Author : Mfon Etuk; Radu Ștefan Mihai; [2023]
    Keywords : Mobile Warehouse; Last-Mile Logistics; Supply Chain; Logistics; Distribution;

    Abstract : Abstract: Efficient last-mile transportation is a continuous difficulty for businesses, particularly in e-commerce, necessitating the development of creative solutions. This thesis investigates the use of mobile warehouses in mid-sized urban and rural areas to help with this problem. READ MORE