Essays about: "purpose of BMW company"
Showing result 1 - 5 of 6 essays containing the words purpose of BMW company.
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1. CONQUERING A NEW CUSTOMER SEGMENT : INNOVATIVE MEDIA CONCEPT FOR THE PRE-LAUNCH COMMUNICATION OF THE NEW BMW 2 SERIES ACTIVE TOURER
University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)Abstract : The BMW 2 Series Active Tourer is a brand new car concept for the company and will be launched in Sweden at the end of September 2014. It will compete in the compact MPV (Multi Purpose Vehicles) segment with established competitors like the Mercedes Benz BClass. READ MORE
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2. Corporate social responsibility disclosure in corporate communication : A content analysis of the automotive industry’s sustainability reports
University essay from FöretagsekonomiAbstract : Problems related to sustainable development such as environmental issues, human rights, orlabor conditions, are nowadays deeply integrated in our society. It became primordial forcompanies to take into consideration these problems in their business development. READ MORE
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3. The impact of mergers & acquisitions on corporate identities and brand portfolios in the automotive industry : A case study of Renault & Dacia
University essay from Sektionen för ekonomi och teknik (SET)Abstract : The today‟s business world deals with an increasing phenomenon of Mergers and Acquisitions (M&A‟s), a process through which companies gain access to some tangible and intangible resources. Within the automotive industry this phenomenon requires even more attention, since it faced many difficulties during time. READ MORE
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4. Brand Heritage : Helping Strengthen the Brand Identity of Husqvarna Motorcycles
University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Abstract : Abstract: Purpose: The purpose of this thesis is to learn how brand heritage and retro brands can help HQM strengthen their brand identity. Background: Companies with a long history have a strategic choice to make re-garding the use of their heritage in marketing communications. READ MORE
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5. ORGANIZENSATIONAL CULTURE - Cultural connections in multinational companies
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : Introduction: Our world is changing. Due to globalization, multinational companies are meeting fiercer competition and the pressure to be competitive and successful is increasing. The characteristics of the companies seem to be more in focus now and ever since the eighties the concept of organizational culture has been a much-discussed topic. READ MORE