Essays about: "qualitative method ontology epistemology thesis"

Showing result 1 - 5 of 11 essays containing the words qualitative method ontology epistemology thesis.

  1. 1. From Investment to Payoff: Exploring the CostImplications of AI Adoption in InventoryManagement Across the Different Phases

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : bashir Kattan; Lilas Sheekh Kalil; Linda Offor-Ugwuka; [2024]
    Keywords : ;

    Abstract : Background and problem discussion: In recent years, there has been increasing recognition ofArtificial intelligence (AI) and its benefits in various sectors, including inventory management,which is a significant component of company expenses. However, adopting AI in inventorymanagement also comes with challenges and expenses before businesses can fully reap itsbenefits. READ MORE

  2. 2. Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Tatev Nazaryan; Seo Hyun Chang; [2023]
    Keywords : customer experience; customer journey; customer journey touchpoints; concept store; journey integration dimensions; retail; new retail format; Social Sciences;

    Abstract : Date: May 15, 2023 Keywords: customer experience, customer journey, customer touchpoints, concept store, journey integration dimensions Project Purpose: The following study aims to enhance understanding of how customers experience different touchpoints within the concept store throughout each stage of the customer journey, as well as, explore existing and new dimensions of the customer journey integration. Theoretical Framework: The following study adopts the theory of customer journey since it helps to understand what touchpoints customers interact with throughout each stage of their journey that helps to shape their experiences. READ MORE

  3. 3. THRIVING OR SURVIVING? : A STUDY OF JOB SATISFACTION AMONG GEN Z

    University essay from Jönköping University

    Author : Dominika Nagy; Sabine-Jana Tomm; [2023]
    Keywords : Generation Z; Business; Workplace; Job Satisfaction; Employee Retention; Motivation;

    Abstract : Background: As a truly digitally native generation, Generation Z just started entering the workforce and their unique characteristics and expectations should not be ignored. To satisfy and retain this newest generation it becomes important for the employers to understand and adapt their strategies accordingly. READ MORE

  4. 4. Supporting the Cause: How Can Football Supporters Engage with a Club's Brand Extensions

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alessandro Solmi; Peter Moane; [2021]
    Keywords : Brand Extensions; Engagement; Interaction; Supporters; Football clubs; Business and Economics;

    Abstract : Title: Supporting the Cause: How Can Football Supporters Engage with a Club’s Brand Extensions Seminar Date: June 4th, 2020 Course: BUSN39: Degree Project in Global Marketing Authors: Peter Moane and Alessandro Solmi Supervisor: Ekaterini Drosou Thesis Purpose: This research aims at understanding what English supporters of football teams with a small fan base deem important in order to buy, engage or interact with the brand extensions put in place by their favourite club, thereby contributing to the club’s revenue. Methodology: The thesis adopts a relativist ontology and a social-constructionist epistemology, which induced authors to choose a qualitative method and an abductive approach. READ MORE

  5. 5. Non-core business talent attraction

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Karin Törnblad Davidsson; [2021]
    Keywords : talent attraction; marketing; HR; employer branding; values; recruitment platform; core business; non-core business; reputation; Business and Economics;

    Abstract : Research Question and Purpose: The research question will investigate what talent attraction looks like in non-core businesses sharing the name of the core business. The purpose of this thesis is to explore talent attraction in the context of non-core businesses sharing the name of the core business. READ MORE