Essays about: "quality attribute"

Showing result 1 - 5 of 85 essays containing the words quality attribute.

  1. 1. How well can ChatGPT create user stories compared to humans?

    University essay from Göteborgs universitet/Institutionen för data- och informationsteknik

    Author : Enes Akin; Himank Meattle; [2024-02-29]
    Keywords : ChatGPT; GPT-3.5; user stories; AI; requirements engineering; software engineering; experiment; survey;

    Abstract : User stories are widely used in Agile software development yet in practice they are usually poorly written. Researchers have been conducting studies to explore ways to improve user stories and evaluate their quality, but none of them focuses on the newly released ChatGPT’s abilities to create user stories yet. READ MORE

  3. 2. VC Investment Decisions: Hunches, Metrics, or Coin Flips?

    University essay from

    Author : Xia Hallding; August Källström; [2023-06-30]
    Keywords : Venture Capital; investment decisions; metrics;

    Abstract : Venture capitalists (VCs) face a complex decision-making process when selecting startups to invest in. This qualitative single case study aims to highlight the factors VCs take into account and how their decisions vary depending on the investment area and startup stage, where previous research has yielded conflicting conclusions. READ MORE

  4. 3. The role of customer-based brand equity in the direct-to-consumer business model

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lara Stahl; Elsa Dardeau; Paul Joubert; [2023]
    Keywords : D2C; direct-to-consumer business model; customer-based brand equity; perceived brand quality; brand awareness; brand image; brand uniqueness; Business and Economics;

    Abstract : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. READ MORE

  5. 4. From cheap to chic: a quantitative study on using comparative transparency as a tool for brand attribute upgrading

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Adrian Brännstam; Simon Eliasson; [2023]
    Keywords : Brand alliances; Business Transparency; Comparative Advertising; Brand- and Product Quality Perceptions; Brand Attribute Upgrading;

    Abstract : This thesis constitutes the first attempt to investigate the concept of comparative transparency, a novel type of brand alliance, inspired by comparative advertising and enabled by the growing trend of business transparency in the apparel industry. Broadly, the present study is designed to investigate whether a weak brand can capitalize on the positive attributes of a strong brand merely by being presented as having common manufacturers in an online retailing context. READ MORE

  6. 5. Integration of Attribute-Based Encryption and IoT: An IoT Security Architecture

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Ziyad Elbanna; [2023]
    Keywords : Internet of things; Attribute based encryption; Fine-grained access control; Key revocation; Proxy re-encryption;

    Abstract : Services relying on internet of things (IoTs) are increasing day by day. IoT makes use of internet services like network connectivity and computing capability to transform everyday objects into smart things that can interact with users, and the environment to achieve a purpose they are designed for. READ MORE