Essays about: "quality label"

Showing result 1 - 5 of 109 essays containing the words quality label.

  1. 1. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Camille Buob; Sebastian Franzén; [2023]
    Keywords : Business and Economics;

    Abstract : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. READ MORE

  3. 2. Consumers’ willingness to pay for food safety attributes of nectarines : A discrete choice experiment in the Polokwane Municipality of Limpopo, South Africa

    University essay from SLU/Dept. of Economics

    Author : Kgodisho Tshipidi Mashego; [2023]
    Keywords : Food safety attributes; willingness to pay; discrete choice experiments; conditional logit; nectarines;

    Abstract : Consumer concerns about food safety are growing, and there is an increasing demand for quality fruits and vegetables. As such, fruit control procedures and standards should be based on understanding consumers’ choices and preferences. READ MORE

  4. 3. Possible sugar substitutes to reduce sugar in bread : without affecting taste and quality

    University essay from SLU/Department of Molecular Sciences

    Author : Elin Forslund; [2023]
    Keywords : bread; sugar substitute; sugar reduction; inulin; oligofructose; amyloglucosidase; glucoamylase; dough; wheat dough; clean label;

    Abstract : The World Health Organization (WHO) is recommending a reduction of added sugars in food to decrease non-communicable diseases. This study was made in a collaboration with the bread company Pågen, who wants to reduce the added sugar, sucrose, to meet the recommendations from WHO and the consumer's wishes for less sugar in bread. READ MORE

  5. 4. Premium price for smaller size? : Testing the relationship between small firm cues and consumers’ willingness to pay for organic wine

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Louisa Hoppe; Diede Rosmalen; [2023]
    Keywords : firm cue; firm size; willingness to pay; organic wine;

    Abstract : Consumer demand for organic products has increased due to growing awareness of climate change and sustainability. However, the higher price of organic products is a barrier for some consumers. READ MORE

  6. 5. Quantification of DNA Nanoballs Using Image Processing Techniques

    University essay from Uppsala universitet/Avdelningen Vi3

    Author : Sara Lindberg; [2023]
    Keywords : image analysis; fluorescence microscopy; quantification; DNA; rolling circle amplification; machine learning; deep learning; transfer learning; neural networks;

    Abstract : In gene editing, it is important to identify the number of edited and unedited nucleic acids in the development of new therapies and drugs. Countagen is developing a technology for accelerating genomic research and their product is called GeneAbacus. READ MORE