Essays about: "quantitative method 2010"

Showing result 1 - 5 of 158 essays containing the words quantitative method 2010.

1. 1. eCRM PERSONALIZATION STRATEGIES : Influence of content personalization on consumer engagement performance of email marketing campaigns

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Daniela Rodriguez; [2023]
   Keywords : CRM; email marketing; content personalization;

   Abstract : Background: As personalization has become a common CRM strategy for companies to create valuable relationships with customers, users are receiving an increased amount of personalized communication, further research is needed on the influence of content personalization in specific channels, to improve customer engagement.  Purpose: This paper seeks to analyse the influence of eCRM content personalization strategies on the consumer engagement performance of email marketing campaigns building upon existing knowledge about the benefits and opportunities of personalization strategies. READ MORE

3. 2. Organizational culture's role in the integration phase of M&A transactions : A case study based on recent transactions

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Amelia Bågevik Gray; Samuel Johansson Lemon; [2023]
   Keywords : Mergers; Acquisitions; M A transaction; Organizational Culture; Integration; Cultural dimensions; Integration strategy.; Mergers; Acquisitions; M A transaktion; Organisationell kultur; Integration; Kulturella dimensioner; Integrations strategi.;

   Abstract : The term mergers and acquisitions (M&A) is a collective name for a certain type of financial transaction, in which two organizations become a single entity (Rosenthal 2002, Seo & Hill 2005, Silhan 1994). In the post-M&A transaction process, the phase of integrating the organizations together emerges. READ MORE

4. 3. From Hype to Longevity: Evaluating the Endurance of Swedish IPOs : A quantitative approach to measure the long-term performance of IPOs

   University essay from

   Author : Vilhelm Carlsson; Alva Persson; Flora Kahlman; [2023]
   Keywords : Initial Public Offering IPO ; Long-term IPO Performance; Swedish Stock Market; Behavioral Finance; Asymmetric Information Theory;

   Abstract : The prospect of earning extraordinary returns drives the allure of investing in new companies through IPOs. However, this approach may be flawed due to market conditions, information asymmetry, and behavioral biases. Past research supports evidence of the long-term underperformance of IPOs compared to the market index. READ MORE

5. 4. The impact of certification on the reduction of information asymmetry, during and post-IPO

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Paulina Sinaj; Rina Uka; [2023]
   Keywords : Initial Public Offering; Initial return; Information asymmetry; Venture Capital; Private Equity; Net change in equity; Business and Economics;

   Abstract : Purpose: The purpose of this study is to investigate the existence of information asymmetry displayed in the initial return, and post-IPO financing. Additionally, how sponsor certification influences IPOs and in the post-IPO financing as a means to reduce information asymmetry. READ MORE

6. 5. The Entrepreneurs Education Level and Start-up Success. A study on the effects of a founders educational degree on start-up success

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Oscar Gullö; Erik Hultheimer; [2023]
   Keywords : Start-up; Success; Signaling Theory; Human Capital Theory; Education Level;

   Abstract : Using a quantitative method his study empirically examines what effect the founders educational level has on the success of a newly founded business. In a dataset of 145 Swedish companies founded between 2010 and 2015 the study divides the companies in four groups reflecting the founders educational level. READ MORE