Essays about: "quatitative data"
Found 1 essay containing the words quatitative data.
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1. Advertising management influence effctiveness of online advertising : A study of white-collar workers in online advertising context
University essay from Sektionen för ekonomi och teknik (SET)Abstract : Online advertising which is a new form of communication provides interactivity between advertisers and consumers. This dissertation is focusing on how advertising management influence the effectiveness of online advertising.The theoretical framework of this study mainly contains the advertising management and effectiveness of effects model. READ MORE
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