Essays about: "questionnaire consumers"

Showing result 1 - 5 of 415 essays containing the words questionnaire consumers.

  1. 1. The language of risk: A quantitative study on the effects of presentation format in risk communication

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Andreas Lidin; Daniel Mira; [2024]
    Keywords : Risk Communication; Numeracy; Presentation Format; Natural Frequencies;

    Abstract : Consumers are faced with everyday decisions requiring understanding and interpretation of risks and probabilities. One area where the importance of good risk communication is particularly salient is in modern healthcare where shared medical decision making is a central feature. READ MORE

  3. 2. A Consumer Perspective on Reshoring Production: Insights from Sweden

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Madeliene Hedin; Yajun Liang; Witt Gustaf; [2023]
    Keywords : Reshoring; Swedish Consumers; Purchase Intention; Brand Attitude; Social Acceptability; Perceived Social Responsibility;

    Abstract : Background: Reshoring refers to the process of bringing back manufacturing activities from foreign countries to the home country. The phenomenon is receiving increasing attention from companies and academics for factors such as increasing labor costs in offshore locations, supply chain disruptions, and a growing preference for locally made products. READ MORE

  4. 3. Consumers’ willingness to pay for food safety attributes of nectarines : A discrete choice experiment in the Polokwane Municipality of Limpopo, South Africa

    University essay from SLU/Dept. of Economics

    Author : Kgodisho Tshipidi Mashego; [2023]
    Keywords : Food safety attributes; willingness to pay; discrete choice experiments; conditional logit; nectarines;

    Abstract : Consumer concerns about food safety are growing, and there is an increasing demand for quality fruits and vegetables. As such, fruit control procedures and standards should be based on understanding consumers’ choices and preferences. READ MORE

  5. 4. Community members on the wall, are you more in love after all? : The differences between community members and non-members brand love, brand loyalty and purchase intentions

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Author : Filippa Sandberg; Josephiene Dogan; [2023]
    Keywords : Marketing;

    Abstract : Background: Social media is growing bigger and bigger by the day, and it wasn't that many years ago that it was first introduced to the world. Along with social media, the marketing world has changed immensely and one of the things that have been added over the years is social media-based brand communities that are groups of people that forms online to support or discuss a certain brand. READ MORE

  6. 5. The Influence of Blockchain Technology on Swedish Consumers’ Purchase Intention of Eco-Friendly Clothing Products : A Cross-Sectional Study

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Isak Klerck; Oliver Perttunen; [2023]
    Keywords : greenwashing; environmental awareness; attitudes; BCT; clothing;

    Abstract : Consumers are increasingly becoming more sustainable and strive towards making sustainable actions and purchases. As a response, companies attempt to follow this trend by offering sustainable and eco-friendly products and services, however, this has increased the tendency of greenwashing techniques. READ MORE