Essays about: "questionnaire csr"

Showing result 1 - 5 of 45 essays containing the words questionnaire csr.

  1. 1. CSR AND PURCHASE BEHAVIOUR : A Quantitative Study on The Impact of Various CSR Dimensions on Customer Purchase Behaviour

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Muhammad Tareq Ajji; [2023]
    Keywords : ;

    Abstract : abstract  Date:                                                           [2023-01-04] Level:                                                         Bachelor/Master thesis in Business Administration, 15 cr  Institution:                                             School of Business, Society and Engineering, Mälardalen University  Authors:                                                   Muhammad Tareq Ajji                                                                                                  (97/01/30)                              Title:                                                            CSR and Purchase Behaviour- A Quantitative Study on The Impact of      various CSR Dimensions on Customer Purchase Behaviour Supervisor:                                             Ali Farashah  Keywords:                                                CSR dimensions, Legal CSR, Ethical CSR, Environmental CSR, Social CSR, Purchase Behaviour Research questions                                              1- What kind of impact do different dimensions of CSR activities (Legal, Ethical, Environmental, and Social) have on customers’ purchase behaviour in car & IT industries?  2- Which of the dimensions is the most effective?  3- Is the pattern the same between these two types of industries?   Purpose:                                                    This paper focuses on the car & IT industries. The primary goal is to examine the effect of various CSR dimensions on customer purchase behavior. READ MORE

  2. 2. CSR and the fashion industry, closely linked : CSR in the online fashion industry, opportunities and challenges: The French example

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Malo Delcroix; Louis Meyer; [2023]
    Keywords : Corporate social responsibility; online fashion industry; France; competitive advantage; consumer behavior; decision making process.;

    Abstract : In recent years, CSR has taken on great importance in the life of companies, which are much more aware of the existing social, economic and environmental problems. So, when Ecommerce has taken an important place in the life of different industries, these companies (especially in the world of textiles) have had to adapt and understand how to exist and use CSR to stand out and enter the market. READ MORE

  3. 3. The Effect of Corporate Social Responsibility (CSR) on Customer Loyalty : A Quantitative Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Edwin Föjerstam; Amir Hukic; Märta Ögren Kull; [2022]
    Keywords : CSR; Corporate Social Responsibility; Customer Loyalty;

    Abstract : Corporate social responsibility is a broad business model, that encourages companies to be transparent concerning their environmental, ethical, philanthropic and economical aims. The purpose of this thesis is to explain if efforts within these areas could eventually lead to customer loyalty. READ MORE

  4. 4. Social Responsibility in a Wicked World: an exploratory discussion on how the video game industry can exponentially impact society for the better

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Danielle Olivio Catarucci; Anatole Questel; [2022]
    Keywords : corporate social responsibility; video game industry; sustainability; value-creation; wicked world; Business and Economics;

    Abstract : This paper explores the relationship between Corporate Social Responsibility (CSR) and the video game industry, taking video game studios as the main subjects. The aim was to understand the perceived importance of implementing CSR initiatives within businesses and to ascertain the current state of the industry in regard to the subject. READ MORE

  5. 5. Can the choice of CSR activity hide your sins? CSR congruence effects on brand attitude of 'sin' firms.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Felicia Eskils; Jennifer Gagner-Geeber; [2022]
    Keywords : CSR; Brand attitude; Sin industries; Defense industries; Congruence;

    Abstract : Corporate social responsibility and its impact on brand attitude have during the past years witnessed extensive research. However, research on CSR and its implications within sin industries has been sparsely conducted. Simultaneously, CSR is becoming a more widely used corporate tool within firms operating in such industries. READ MORE