Essays about: "questionnaire market research new business"

Showing result 1 - 5 of 32 essays containing the words questionnaire market research new business.

1. 1. Attractiveness of Digital B2B Marketplaces for Cross-Border Internationalization : A Conjoint Analysis to Investigate User Preferences

   University essay from

   Author : Claas Uebler; Sophia Reinmund; [2023]
   Keywords : digital platform; digital marketplace; cross-border; internationalization; user preferences; B2B;

   Abstract : Background: Digital platforms include various business models and represent a large and growing part of the economy empowered by digitalization. The added value of platforms depends crucially on their user interactions, which is why adopting new users is crucial. READ MORE

3. 2. The effect of substantial factors that influence consumers’ purchase decisions on clothes in the Fast Fashion industry in Sweden. : A quantitative study of the significant substantial factors which affect Swedish consumers’ purchase decisions when buying Fast Fashion items.

   University essay from Jönköping University

   Author : Moa Meyner; Moa Olofsson; Filippa Fager; [2023]
   Keywords : Fast Fashion; Greenwashing; Sustainability; Consumer Behaviour; Purchase decision; Sweden;

   Abstract : Background & Problem: As society becomes more aware of what climate change is provoking in the environment, urgent action toward a more sustainable way of living is being called for. Businesses need to find ways to become more sustainable. READ MORE

4. 3. Direct to Consumer Business Model : Establishing Guidelines for Online D2C Customer Experience

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Sofia Hillerborn; Maja Eriksson; [2022]
   Keywords : D2C Business Model; Decision-making Process; E-Commerce; Online Customer Experience;

   Abstract : The main objective of this study was to contribute to direct-to-customer (D2C) companies on the Swedish market by establishing guidelines. Despite the growing use of the model, there is meager research of its success factors. Through the investigation of the apparel and aligned industry, customer insights of components were collected. READ MORE

5. 4. Generation Z as Influencers of Today andCustomers of the Future : A quantitative study based on the Theory of Planned Behavior Model with the context of High Involvement Products and the New-Car Market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Henrik Alexander Wendt; Hiva Farhadi; [2022]
   Keywords : E-commerce; Customer Experience In Online Shopping; Generation Z; Consumer Behavior Toward Online Shopping; High Involvement Products; New-Car Market;

   Abstract : Purpose: The purpose of the paper is to find solutions to increase the purchase intention of HIP’s and encourage Generation Z to influence todays’ customers to buy online as well as to purchase in future online when they become relevant customers in the new-car market, and to enable car manufacturers to use the potential of increased margins and sales, of online shopping in the car industry. Design/Methodology/Approach: The structure was followed by a deductive approach. READ MORE

6. 5. The New Labour Landscape in a Post COVID-19 Society: Comparing Service-Versus Product-Oriented Organisations

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Gurgen Karamyan; Simon Petrus Alexander Kotton; [2022]
   Keywords : COVID - 19; Employee perception; Working remotely; Service-oriented organisations; Product-oriented organisations; New labour landscape; Business and Economics;

   Abstract : The impact of COVID-19 had unprecedented effects on the international labour market. Businesses went bankrupt, employees were fired, and organisations and employees had to adapt to swiftly working remotely from the office. READ MORE