Essays about: "questionnaire on consumer awareness influence by word of mouth communication"
Found 1 essay containing the words questionnaire on consumer awareness influence by word of mouth communication.
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1. Viral Marketing Communication : A study on consumer perception and consumer response
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : Advancements in communication technology have given rise to the evolution of a new electronic form of word-of-mouth – Viral marketing communication (VMC). VMC is a form of marketing tactic which encourages individuals to spread a marketing message to others by means of the internet. READ MORE
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