Essays about: "questionnaire on consumer awareness influence by word of mouth communication"

Found 1 essay containing the words questionnaire on consumer awareness influence by word of mouth communication.

  1. 1. Viral Marketing Communication : A study on consumer perception and consumer response

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Summer Goh; Xavier Low; [2009]
    Keywords : marketing; internet; word of mouth; viral marketing; consumer perception; consumer response;

    Abstract : Advancements in communication technology have given rise to the evolution of a new electronic form of word-of-mouth – Viral marketing communication (VMC). VMC is a form of marketing tactic which encourages individuals to spread a marketing message to others by means of the internet. READ MORE