Essays about: "questionnaire on corporate image"

Showing result 1 - 5 of 15 essays containing the words questionnaire on corporate image.

1. 1. Sustainable Innovation as the driving force in the formation of corporate image

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Umar Javed; Muhammad Imran Shahid; [2022]
   Keywords : Sustainable Innovation and Corporate image;

   Abstract : The purpose of this research is to discover and examine the impact of sustainable innovation on corporate image. This paper aims to check the influence of eco-friendly innovations on the reputation of the business and then how consumers perceive and think about the business and to discover the level of this influence on small and large businesses in Pakistan we collected data from 65 employees of diverse organization through a survey questionnaire, and the results are obtained through different tests performed on SPSS. READ MORE

3. 2. Boycotting, buycotting or doing nothing : A quantitative study of corporate reputation in relation to political consumerism

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Hannah Kyller; Hedvig Thorson; [2021]
   Keywords : Political Consumerism; Corporate Brand Reputation; Corporate Social Responsibility; Employer Branding; Corporate Image; Corporate Crisis;

   Abstract : Background: In previous years, Swedish company Na-kd has been promoted in the media due to allegations of poor working conditions. While this has potentially taken a hit on the company’s reputation, studying the relationship between corporate actions and perceptions of the public has been neglected. READ MORE

4. 3. What Factors Affect a Consumer’s Purchase Decisions and Perceptions of Sponsored Products in Esports Within Sweden?

   University essay from Umeå universitet/Företagsekonomi

   Author : Jocelyn Charraud; Marcus Widell; [2019]
   Keywords : sponsorship; esports; perceptions;

   Abstract : Problem: Esports budgets and earnings have significantly increased in the past years whichhas increased the level of involvement of corporate sponsors in esports. Ironically, researchaimed at sponsorship within esports is not so abundant. READ MORE

5. 4. Online Spoof Illustrations in the Aftermath of a Reputational Brand Crisis: Defining the Phenomenon and Its Consequences for Brand Management

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Eric Eichinger; Jens Gudacker; [2016]
   Keywords : Spoof Illustrations; Brand Parody; Crisis Management; Stakeholder Online Reactions; Corporate Reputation; Strategic Brand Management; Business and Economics;

   Abstract : Purpose: The purpose of this thesis is to explore the phenomenon of online spoof illustrations that are created in the aftermath of a reputational brand crisis. In a first step, characteristics of these illustrations are assessed and categorized. Subsequently, their impact on a brand’s reputation is investigated. READ MORE

6. 5. CSR's effect on brand image

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Elly Gudjonsdottir; Albina Jusubova; [2015]
   Keywords : CSR; corporate social responsibility; brand image; service industry; marketing;

   Abstract : The purpose of this study is to investigate CSR’s effect on brand image in order to increase the understanding of CSR as a marketing tool, within the service industry. The research questions of the study are “How does a service-based company’s involvement in CSR as a marketing strategy affect the brand image? And how do the different CSR dimensions affect the brand image?” This study has a positive and deductive approach with a cross sectional design. READ MORE