Essays about: "questionnaire on impact of advertisement consumer behaviour"

Found 2 essays containing the words questionnaire on impact of advertisement consumer behaviour.

1. 1. Functional Food : A study of consumer attitudes towards functional foods in Sweden

   University essay from Institutionen för marknadsföring (MF)

   Author : Jesper Somehagen; Charlton Holmes; Rashed Saleh; [2013]
   Keywords : Attitudes; Consumer attitudes; Functional foods; Consumer behaviour;

   Abstract : During the last few decades the interest and demand for both healthy food and different beverages has increased the interest for healthy food and it is expected to continue increasing in the future. A strong reason for this is the desire among more and more people to live healthy and long lives. READ MORE

3. 2. Coca-Cola or Pepsi; that is the Question : A study about different factors affecting consumer preferences

   University essay from Ekonomihögskolan, EHV

   Author : Eva-Lena Andersson; Evelina Arvidsson; Cecilie Lindström; [2006]
   Keywords : consumer preferences; influence; buying behaviour; factors;

   Abstract : Background: Today, advertising is a multi-billion industry, employing hundreds of thousands of people and affecting billions of people’s lives worldwide. Yet, seeing as advertising clutter has increased tremendously and is more intense than ever, it is vital that companies differentiate themselves from competitors by creating even more powerful, entertaining and innovative advertisement messages, as well as sponsoring different events. READ MORE