Essays about: "questionnaire on the effect of advertisement on consumer behaviour"

Found 2 essays containing the words questionnaire on the effect of advertisement on consumer behaviour.

1. 1. Millennials purchasing the good old days : The effects of nostalgic advertising on brand attitude and purchase intention among millennials

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Moniek Lammersma; Annika Wortelboer; [2017]
   Keywords : nostalgia; nostalgic marketing; nostalgic advertising; millennials; brand attitude; purchase intention; nostalgic consumer behaviour;

   Abstract : Background: Advertising clutter is undesirable for both consumers and advertisers. This problem increases and is predicted to grow in the future. To break through the advertising clutter and grab the attention of consumers, nostalgic advertising is considered an effective strategy. READ MORE

3. 2. Coca-Cola or Pepsi; that is the Question : A study about different factors affecting consumer preferences

   University essay from Ekonomihögskolan, EHV

   Author : Eva-Lena Andersson; Evelina Arvidsson; Cecilie Lindström; [2006]
   Keywords : consumer preferences; influence; buying behaviour; factors;

   Abstract : Background: Today, advertising is a multi-billion industry, employing hundreds of thousands of people and affecting billions of people’s lives worldwide. Yet, seeing as advertising clutter has increased tremendously and is more intense than ever, it is vital that companies differentiate themselves from competitors by creating even more powerful, entertaining and innovative advertisement messages, as well as sponsoring different events. READ MORE