Essays about: "radical marketing"

Showing result 1 - 5 of 24 essays containing the words radical marketing.

1. 1. Decoy Policies: The Attraction Effect Within Sustainability Legislation

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Folke Bruno; Marcus Lind; [2022]
   Keywords : Attraction Effect; Policy Choice; Sustainability; Overton Window; Perceived Extremity;

   Abstract : The need for stronger action on climate change is acutely apparent today, and to successfully address global warming governments across the world will have to enact tougher sustainability measures. This quantitative study investigates whether an attraction effect - most commonly studied within marketing contexts - can exist within such legislative contexts and affect how people support different environmental policies. READ MORE

3. 2. High-Tech is for Everyone: A Case Study of Commercialization to the Restaurant Industry

   University essay from Lunds universitet/Produktionsekonomi

   Author : Benjamin Johansson; [2022]
   Keywords : Commercialization Technology adoption Restaurant industry Lean startup Lean commercialization; Technology and Engineering;

   Abstract : Commercialization has been recognized as one of the most difficult phases of the innovation process. Failure rates are high, even for products with the potential to address real needs and deliver real customer value. This master's thesis explores commercialization in an even more challenging business context than the typical case. READ MORE

4. 3. Transformative Marketing Capabilities - An exploratory study of marketing capabilities in firms transforming markets

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Julia Blomberg; Linus Mautner; [2022]
   Keywords : Marketing Capabilities; Market Transformation; Transformative Marketing Capabilities; Disruption;

   Abstract : The increased pace of radical innovations and business renewal as a consequence of elevated market turbulence has spurred the acceleration of market transformations. Increased market dynamics also alter common marketing practices, enlarging the gap between such market complexity and firms' marketing ability to cope with the change. READ MORE

5. 4. Impacts of COVID-19: Funding Business Operations and Adapting Marketing Strategies

   University essay from Umeå universitet/Företagsekonomi

   Author : Sejin Hahn; Sarafat Hossain; [2021]
   Keywords : Adaptation; Crisis Management; Financial Liquidity; Access to Capital; Government Aid; Alternative Finance; Marketing Strategy; Resource-based View RBV ; Customer-Centric; Stakeholder View; Brand; Authenticity; Knowledge; Capabilities; Marketing Management; Marketing-Finance Interface; Paid Marketing; Organic Marketing; Customer Loyalty; Community; Decision-Making;

   Abstract : Purpose -- Given the enduring COVID-19 pandemic, this thesis set out to reveal an updated perspective of the service-oriented small business experience, particularly in their access and choice of financial resources to fund operations and adapt marketing strategy. By the time this study started, it was clear which businesses had been rising with the new tides of swelled categorical demand vs. READ MORE

6. 5. OnlyFans and the Realization of Women’s Freedom

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Emely Adamsen; [2021]
   Keywords : Sex work; OnlyFans; freedom; feminism;

   Abstract : Women’s social and economic freedom is violated on both in the private and public life, and this needs to be resolved in order to achieve a society which realizes human dignity. This thesis aims to position the sex work on OnlyFans within the realization of women’s social and economic freedom. READ MORE