Essays about: "radio advertising thesis"

Showing result 1 - 5 of 8 essays containing the words radio advertising thesis.

  1. 1. Analysis of radio surveillance in search of missing persons - An empirical study of Bluetooth Low Energy and Wi-Fi characteristics

    University essay from Linköpings universitet/Kommunikations- och transportsystem; Linköpings universitet/Tekniska fakulteten

    Author : Mikael Fredriksson; [2022]
    Keywords : Search and rescue; Wi-Fi; Bluetooth Low Energy; Wi-Fi probes; Bluetooth Low Energy advertisements; wireless sniffing; smartphones; antenna directivity;

    Abstract : Development of technical and methodological support has been identified as a key area for future research and development within the search and rescue (SAR) of missing persons in Sweden. Previous studies have demonstrated the feasibility of using Wi-Fi signals to locate a missing person, and also developed hardware and software for SAR systems based around Unmanned Aerial Vehicles (UAV). READ MORE

  3. 2. Marketing communications in conditions of strict regulation of advertising: case of the alcohol market

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Yulia Lunina; [2020]
    Keywords : Dark market; alcohol marketing; marketing communication tools; the AIDA model;

    Abstract : This master's thesis explores the impact of marketing communication tools on consumer behavior in the Russian alcohol market. Russia is a dark market. The dark market is a market where outdoor advertising is prohibited, as well as advertising on TV and radio. READ MORE

  4. 3. How to grow a tech start-up: Facebook marketing vs Trade growth hacker marketing

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Gustaf Hegelund; Theodor Tell; [2017]
    Keywords : Facebook marketing; Growth hacker marketing; Viral coefficient; Tech start-up; Mobile advertising;

    Abstract : In recent years, the tech start-up scene in Sweden and in the world at large, has gained massive attention as the number of start-ups has increased at a faster rate than ever before. There is a consensus among marketers and academics that growth is essential for tech start-ups in order to survive and to ensure long term success and profitability. READ MORE

  5. 4. Advertising, Internet Based Networking Websites (IBNWs) and New Ventures

    University essay from Handelshögskolan vid Umeå universitet

    Author : Carlos Jara; Terence Wayburne; [2012]
    Keywords : Business Development; Advertising; Social Networks; Facebook; Entrerpeneurship; Desarrollo de Negocios; Publicidad; Redes Sociales; Facebook; Emprendimiento;

    Abstract : With the explosion of technology we are finding that our methods of communication are  changing rapidly year to year. The way that we interact with each other from personal  levels to more formal business is all being affected. READ MORE

  6. 5. Investigating Mobile Inertia: A study of why mobile marketing in Sweden has not developed further

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Johan Radojewski; Rebecca Lucander; [2009]
    Keywords : Mobile marketing; inertia; conceptual model; barrier; slow development;

    Abstract : Technological developments have enabled advertisers to expand their offerings from traditional channels such as print, television, billboards and radio to digital media. The mobile phone is a rapidly growing media and mobile marketing is projected a bright future. READ MORE