Essays about: "radio advertising"
Showing result 1 - 5 of 17 essays containing the words radio advertising.
-
1. Analysis of radio surveillance in search of missing persons - An empirical study of Bluetooth Low Energy and Wi-Fi characteristics
University essay from Linköpings universitet/Kommunikations- och transportsystem; Linköpings universitet/Tekniska fakultetenAbstract : Development of technical and methodological support has been identified as a key area for future research and development within the search and rescue (SAR) of missing persons in Sweden. Previous studies have demonstrated the feasibility of using Wi-Fi signals to locate a missing person, and also developed hardware and software for SAR systems based around Unmanned Aerial Vehicles (UAV). READ MORE
-
2. Impacts of Radio advertising influencing consumers intentions to purchase
University essay from Högskolan i Gävle/FöretagsekonomiAbstract : Amidst the advances in technology and the evolving of online tools supported by the internet, one would wonder if adverts on traditional mass media platforms such as radio would have an impact on consumers in relation to their intentions to purchase. To better understand the radio adverts and their impact on consumers’ intentions to purchase; we carried a qualitative research through a semi-structured questionnaire administered to 12 participants in Sweden and Malawi who are frequent listeners of radio. READ MORE
-
3. Hur påverkas långsiktiga kundrelationer av digital marknadsföring? : en studie av etablerade lantbrukskunders upplevelser av Länsförsäkringar Uppsalas digitala marknadsföring
University essay from SLU/Dept. of EconomicsAbstract : Marknadsföring används för att nå ut på marknaden med syftet att sälja en produkt eller tjänst. Tidigare exponerades konsumenten för marknadsföring främst i tv, radio och tidningar. Denna traditionella marknadsföring finns fortfarande kvar, men en ny generation av digital marknadsföring har nu nått oss. READ MORE
-
4. Marketing communications in conditions of strict regulation of advertising: case of the alcohol market
University essay from Jönköping University/Internationella HandelshögskolanAbstract : This master's thesis explores the impact of marketing communication tools on consumer behavior in the Russian alcohol market. Russia is a dark market. The dark market is a market where outdoor advertising is prohibited, as well as advertising on TV and radio. READ MORE
-
5. Undersökning av digital marknadsföringsstrategi
University essay from SLU/School for Forest ManagementAbstract : Företag står under ständig utveckling och en drivkraft att öka sin omsättning och stärka sitt varumärke. För att nå ut med sin produkt, tjänst eller kännedom om varumärket så marknadsför sig företag. READ MORE